by Kyle Hauptfleisch. These seven points will help to give your brand an edge over your competition.
Tag archives: Motive – By Invitation Only
Motive: Integrity and ethics in the advertising industry
by Andrew MacKenzie. Is it time for agencies to take a step back and analyse whether profits are put ahead of integrity and ethical business practice?
Motive: Millennial marketing — going beyond the schmaltz
by Peter Jordan. For millennials, life isn’t as rosy as you’d think.
Motive: Sexism in the ad industry — continuing the conversation
by Jarred Cinman. We have a long way to go. Progress has been made but we mustn’t quit before reaching the finish line.
Motive: Death of a salesman… and the collateral damage of a cold call
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
Motive: A fat bloke’s guide to writing sport ads
by David Smith. Being bad at sport has taught me a lot about sport and writing sport ads.
Motive: Five hardest lessons from a Nigerian startup perspective
by Jason Njoku. Here are some musings of an entrepreneur who tends to err on the side of negativity.
Motive: Magazines with gallery spaces [Design Plus]
by Mark Tungate. Read about Kinfolk magazine’s new Copenhagen gallery and other publications with a public presence in the world.
Motive: Take a break — time management in adland
by TJ Njozela. One difficult concept to get your head around is that, to contribute more at work, you should spend more time away from it.
Motive: The us vs them myth
by Lucas van Vuuren. Here’s another way to handle client feedback.