Motive - By Invitation Only • Tags • Page 24 of 28 •

Motive: Let’s keep calm and transform

by Gugu Madlala. If we take a pleasant approach to transformation, we’ll be extremely surprised at how easy it could be.

by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.

by Ross Chowles. I recently did a One Show presentation on “How to Brainstorm” at the Art Directors Club Festival in Hamburg, Germany.

by Mark Tungate. Let’s take a look at the rebranding efforts, on either side of the Atlantic, for Paris Airports and the Metropolitan Museum of Art.

by Paulo Dias. If General Electric can see the value of its own audio content and the power of audio and podcasts, what does that tell us?

by Alistair King. Conspiracy theorists piss me off. No agency I know of would intentionally plagiarise another agency’s ideas.

by Xolisa Dyeshana. Judging the Interactive category for The One Show took an intense four days of early mornings and late nights.

by Mark Tungate. Being based in Paris, I couldn’t help but notice the redesign of iconic French news magazine, L’Express.

by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.

by Paulo Dias. Just because radio is cheap to produce, radio ads don’t need to sound that way.