by Mark D’Arcy & Nunu Ntshingila. Do we really need to reinvent everything? No. But we do need to learn to how to connect.
Tag archives: Motive – By Invitation Only
Motive: EU referendum — lessons in marketing #brexit
by Andrew Welch. It’s become increasingly hard not to grant Brexit its own brand-like status, providing as it does a number of lessons for marketers.
Motive: Fairytale-endings for seed-investors
by Jason Njoku. Entrepreneurs and startups whom I know smile wryly when they hear “Africa Rising” dribble out of a pundit’s pre-prepared speech.
Motive: Technology — the death of storytelling?
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.
Motive: Did someone say digital marketing? Everyone’s at it, no?
by Abasiama Idaresit. Actually, no. I continue to be surprised, and frustrated at some old stalwarts of the marketing world in Nigeria and Kenya.
Motive: Six words you should use instead of “integration”
by TJ Njozela. To clear up some confusion in business meetings, here are six words that you should incorporate into your business vocabulary.
Motive: The gatekeeper must fall
by Eric Frank. Self-appointed agency gatekeepers are an almighty destructive force in the creative process.
Motive: Is there a viable market for black ad agencies in SA?
by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.
Motive: The end is the beginning of new things
by Eric Frank. Retail client-agency relationships are frequently a little more hate than love.
Motive: I walked with the dinosaurs
by Lindsay Leppan. It was the time when Marketing ruled the world, and everything was brighter, simpler, less convoluted, better. Not.