by Sarah Personette. Working with creative agencies, we’re learning more every day about how to capture attention in this world of mobile discovery.
Tag archives: Motive – By Invitation Only
Motive: The rise of the full-service B2B agency
by Warren Moss. In the agency race to be the jack-of-all disciplines, you invariably run the risk of mastering none.
Motive: Why programmatic will kill digital agencies
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
Motive: How travel, tourism brands may help millennials
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Motive: How do you quantify creativity anyway? [Part 1]
by TJ Njozela. A lot of people mistakenly think that advertising agencies sell time. This is incorrect.
Motive: Solving wicked problems through design thinking
by Bongani Chinkanda. It’s time for us to apply design thinking in solving our wicked problems and creating a better future for the generations to come.
Motive: Death of the specialist ad person
by David Smith. So the old specialist ad person is a thing of the past, if the trade press and the chitter-chatter on the street are to be believed.
Motive: Write first, drink later [Design Plus]
by Mark Tungate. Two new venues in Paris and Milan combine branding with luxuriating.
Motive: Native content — a brand’s dilemma
by Charlie Stewart. I’m flabbergasted at the way the marketing industry’s misappropriated the word “native” and applied it to something that’s so patently not.
Motive: The golden ratio rule of keyword research
by Benjamin Brandall. If you’re on the second page of Google Search results, you may as well not exist.