by Carl Jordan. Within the digital ecosystem, content marketing means different things to different participants.
Tag archives: Motive – By Invitation Only
Motive: Superpowers to make super strategies
by Nuno Lopes. If you’re like me, you dream of superpowers to save the world — from piss-poor marketing campaigns and loads of budget spent on fluffy strategies.
Motive: Advertisers use the Force — five top Star Wars ads
by Paul Jacobson. As a big Star Wars fan, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads.
Motive: Resistance + tension could future-proof your agency
by Andrew Welch. In the agency environment, “resist” a verb to live by.
Motive: Circulation to certification — name change is sign of the times
by Jerry Wright & Pedro Silva. IFABC has changed its name to International Federation of Audit Bureaux of Certification.
Motive: Time for more inspired short-term insurance advertising
by Angela Adamson. If SA heads into a recession, short-term insurers must make more creative, emotive communications that stand out against the clutter.
Motive: What does “aspirational” actually mean in the townships?
by Peter du Toit. The basic Living Standard Measure (LSM) is being misapplied — black people are not a homogeneous group.
Motive: Stop the brand selfie
by Dean Oelschig. Selfies. They came, they stayed and they continue to annoy me.
Motive: TV technology stays ahead of the curve
by Thomas van der Linde. Sixty years on, exciting developments in TV technology are taking place.
Motive: The shifting power of creatives
by Brad Dessington. Will the burgeoning freelance market kill agencies or create a new era and modality to the way they work?