by Katie de Klee. The 2015 biennial INDEX Awards winners are a solar battery, a language-learning app, an ocean clean-up scheme, an app to diagnose eye diseases, and vertically grown vegetables.
Tag archives: Motive – By Invitation Only
Motive: Embracing smartphone shopping
by Marion Marais. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship.
Motive: This One Time — a novel that makes the consumer both hero and villain
In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Motive: Brands need to rethink their strategy from the bottom up to win in Africa
by Grant Hillary (@granth01) Global brands are starting to realise that Africa is not one country, and brands that tailor their marketing strategies by country will enjoy more of the economic growth that is up for grabs.
Motive: Dieting vs advertising
by Glenn Jeffery (@GlennJeffery2) Why you should eat for enjoyment rather than diet, and trust your gut instead of the data.
Motive: Why close The Bull-White House? Because I didn’t like Mondays
Matthew Bull (@StixBull) — founder of the soon-to-be-closed New York agency, The Bull-White House — takes a look in the mirror…
Motive: Adland’s talent war and how agencies need to change
by Andy Sutcliffe (@andythirtyfour) Advertising agencies need to become extraordinary places to come to and, more crucially, to stay at. What with agency churn rates anywhere between 20%–50% as our people look to the client side for extra job security, comfort and training, there is a talent war going on.
Motive: Packaging trends to be led by mobile commerce
by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Motive: How brands can help us win back the internet
by Dan Herman (@elhermo) What can we, as brands and marketers, do to navigate the minefield that the online environment has become? How do we turn back the tide of brutality and negativity, and drive digital back towards the ideal it was intended to be? How do we stay relevant and be heard without contributing to the turmoil?
Motive: “If you’re not in fashion, you’re nobody”
by Robert Grace & Diana Springer. Lord Chesterfield’s statement so clearly defines the ultimate aim of marketing and advertising: constantly keeping the brands we work on current, in-favour, preferred, and hopefully even loved — essentially, in fashion. We’re not sure that Chesterfield could’ve foreseen just how hard that task would be in today’s world, where just about everything is available everywhere, all the time.