by Andy Sutcliffe (@andythirtyfour) Advertising agencies need to become extraordinary places to come to and, more crucially, to stay at. What with agency churn rates anywhere between 20%–50% as our people look to the client side for extra job security, comfort and training, there is a talent war going on.
Tag archives: creative career paths
The Switch: Experience by any other name
by Alistair Mokoena (@AlistairMokoena) It is often said that experience is the best teacher. Some even go as far as saying there’s no substitute for it. I tend to agree; no amount of theory can replace experience. In my view, theory only gets you through the door; experience is what separates the youth from the adults.