by Masego Motsogi. Are we as an industry making a difference — or are we simply regurgitating old American references and passing them off as something fresh and edgy?
Tag archives: Motive – By Invitation Only
Social impact — it’s good business
by Abe Louw. Social impact has started to move to the core of many business models and has attracted the investment to match.
Liquid expectations & lovability — building remarkable CX
by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoteric — as an intangible that can’t be measured.
Bland strategy — the state of contemporary advertising
by HJ Lombard. In Cannes, everything might appear rosé but, outside the French Riviera, we can see the writing on the wall.
A barking good influence
by Federico Dedeu. The petfluencer is emoting its way into the South African influencer market.
Sustainable CSI — support small biz to grow communities
by Nontokozo Madonsela. Instead of donating money or even time, companies should look to support businesses already active within communities.
Pitching stories to journos successfully — a PR guide
by Marisa Louw. As PRs, pitching stories to the media is a key part of what we do daily. Why is it, then, that I read so many stories about media receiving bad pitches?
Technology — the challenge for marketers
by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?
Brands must speak less more often — James Yeats Smith [interview]
by Nils Adriaans. According to South African-born James Yeats Smith, brands need to think harder before they speak.
Make advertising fun again, for everyone
by Lucas van Vuuren. When did advertising become hard work? When did we start feeling like victims in our industry? When we tried to do it in isolation, that’s when.