by Bokang Sibolla. By putting ourselves and our products on the market, we intrude on others’ valuable time and solicit their resources for our own gain.
Tag archives: Motive – By Invitation Only
We should be paid for our thinking, not our time
by Pepe Marais. Only by fixing the calibre of our creative thinking can we start talking about being paid for it.
Side hustles… You won’t believe what happens next!
by Gerhard Pretorius. The issue of passion projects and side hustles is actually more divisive than many realise.
African Echo: Ghana’s unique relationship with the world
by Lesego Thomas. In Ghana, success is shown in how regularly people engage with, and consume, international brands.
Stan Lee & Spike Lee — the power of nuance in narrative
by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
What’s the holy grail of marketing?
by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows who they are, their value and who’s looking after them?
The future of advertising cannabis
by Meaghan Essel. With everything beginning to snowball, how are we going to sell cannabis products and services?
Op-ed: Zibusiso Mkhwanazi on protecting your agency’s brand
by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
Davos’ future digital revolution dreams — what’s SA to do meantime?
by Gavin Weale. We have to collectively roll up our sleeves and wrangle for progress on the ground for the millions of unemployed young people who need access to a livelihood now.
African Echo: Of litmus tests, playgrounds & waste collectors
by Taazima Kala-Essack. How do we play ‘nicer’ with the other kids in the sandpit, and why aren’t we doing more of that?