by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Tag archives: Motive – By Invitation Only
Can’t touch this — can social results be tangible?
by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?
For the culture or from the culture?
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup.
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
Intelligent content — should we be bullied by data?
by Lani Carstens. Without human intelligence, the story is only half told and we fall short of forging a connection.
The independent state of PR — breaking, evolving, inventing
by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
Freelancing pitfalls & how to avoid them
by Marisa Louw. The decline in SA’s economy has resulted in a rise of freelancers and consultants across all industries. But you don’t simply become a freelancer.
Five tips for effective performance marketing on Facebook
by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through performance marketing.
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?
Where are all the old people in adland?
by Jed Mowat. There’s one group that’s recently stood out for me as missing and that’s the silver-haired varietal, especially on the ground in the creative department.