by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
Tag archives: Motive – By Invitation Only
2020 & beyond is the era of the black-owned agency
by Zibusiso Mkhwanazi. I would like to expand on Jarred Cinman’s views — which I fully agree with — in his MarkLives, #BigQ2020 trends piece.
Old ways of doing biz are dead —can we adapt fast enough to survive?
by David Cohen. Here’s how agencies may build a future-fit business that embraces the fourth industrial revolution.
Individualisation as a marketing strategy
by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
Influencer marketing — investing in foot soldiers
by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
Black (owned) agencies left behind by MAC Charter
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
Avoid Chernobyl in your business — don’t let culture become cult
by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them what we really think?
Everything you need to know about Google Marketing Platform
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
The myth of originality
by Yatish Narsi. Awards-judging this year has left me with new questions and debates to chew on.
Data enables, rather than defeats, creative freedom
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.