by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
by Zibusiso Mkhwanazi. I would like to expand on Jarred Cinman’s views — which I fully agree with — in his MarkLives, #BigQ2020 trends piece.
by David Cohen. Here’s how agencies may build a future-fit business that embraces the fourth industrial revolution.
by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
by Jason Kubheka. The question I ask myself over and over when it comes to influencer marketing is: is it worth it?
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them what we really think?
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
by Yatish Narsi. Awards-judging this year has left me with new questions and debates to chew on.
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.