by Skhumbuzo Tuswa. We can’t rely on people who benefit from a lack of transformation to be its drivers.
Tag archives: Motive – By Invitation Only
#CoronavirusSA: ‘Crisis reveals character’
by Wayne Naidoo. I can’t help but marvel at humankind and how we’re choosing to show up at in this uncertain time.
#CoronavirusSA: WTH just happened — and how does adland survive?
by Jarred Cinman. Bonds forged now, as on any battlefield, will stand the test of time. And those abandoned may never be forgiven.
#CoronavirusSA: The covid-19 crisis for OOH in southern Africa
by Margie Carr. I’ve never, in all my 22 years in this industry, seen a media channel so affected — now is the time to stand together.
#CoronavirusSA: In crisis, the binary power of legal+comms
by Candice Luis. Covid-19 is presenting legal and crisis teams with unprecedented challenges; now, more than ever, we need to come together as we navigate this uncharted territory.
#CoronavirusSA: Covid-19’s lessons for social media marketing
by Craig Hannabus. What covid-19’s shown us is just how broken our social platforms are. It’s time for a dramatic change — do we have the guts?
#CoronavirusSA: What the sport & entertainment industry CAN do
by Struan Campbell. First and foremost, our industry has a responsibility to help the cause. We can do two things to make a difference.
Who really wins the pitch?
by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
Cultural relevance — more than just a #hashtag
by Vikash Gajjar. It’s no longer enough for brands to just ‘join the conversation’ to up their cultural relevance. Brands need to stand up and stand for something.
Surviving the court of public opinion — the new age of crisis
by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?