by Jason Stewart. Identifying just who to trust, who’s an authority and who has credibility is not that easy.
Tag archives: Motive – By Invitation Only
PR IP at risk of being used without payment
by Michelle Cavé. Issues tend to creep in when clients treat PR practitioners merely as suppliers, rather than strategic partners.
The content king is dead — long live the king
by Steve Miller. Why isn’t content working like we’re told it would? Could it be that the “content king” is dead?
Africa, do you boo?
by Tafadzwa Muzuwa. “Africa has risen.” We saw the early signs, and the big event has finally arrived.
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
@me: Should brands speak in the first person?
by Nicole van Wyk. I can’t be the only one who’s been irked by the recent surge of brands online speaking in the first person.
African Echo: Blombos Cave — site of the first #hashtag?
by Rohan Reddy. There’s proof that Africa is not only the Cradle of Humankind but the Cradle of Creativity.
Top 5 global issues among ad self-regulatory bodies
by Gail Schimmel. How does one sum up three intense days of meetings, in a beautiful city, where one witnessed one of the most-terrible fires the city has seen?
Opinion: Lessons from Lush — why quitting social is a terrible idea
by Craig Wight. In quitting Twitter, Instagram and Facebook, does Lush risk a slide into obscurity and irrelevance?
African Echo: West Africa’s ‘golden child’ pays it forward
by Sizakele Masombuka. That something mystically special about Ghana is her people.