by John Davenport. Extreme advertising 101. Here’s some advice from someone who’s been in advertising a while.
Tag archives: Motive – By Invitation Only
#VWDriveDry — shock tactics to drive change or just shocking?
by Emma King. Has the #VWDriveDry campaign achieved anything more substantial than talkability?
#VWDriveDry — bold campaign or car crash?
by Mike Sharman. The #VWDriveDry initiative has created a social-media stir of epic proportions.
What if we didn’t do one 2019 brand ad? What if we did 20?
by Jacques Burger. Perhaps, if we spent less time worrying and workshopping and reverting and we just ran with stuff, more freely, we could do a lot more, a whole lot quicker.
Help! I’m an ‘adult’ in advertising & I’ve no idea what I’m doing
by Shannon Koor. Here are my observations of the faraway, strange and exciting swamp planet that is the advertising industry after one year.
How to build more-sustainable brand loyalty in the digital age
by Marco Broccardo. In today’s hyper-connected world, has the term “brand loyalty” become a misnomer?
Time to embrace change & a shifting creativity business model
by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.
Charging for PR proposals
by Michelle Cavé. Should PRs hold onto our trade secrets until it’s paid for, or should we accept that providing strategic proposals is the cost of doing business?
Why empowering women makes for good business
by Buyi Mafoko. The policies contained within National and Economic Development plans give women a seat at the table to contribute to key political and social shifts. We must leverage this.
Mad Men — they didn’t create it out of thin air
by Luanne Slingerland. I recently took the opportunity to check in with some of my young female colleagues on whether adland is evolving in the right direction and if they have more of a voice.