Now in its second year, the Real Simple Green Innovation Awards, in association with Fleur du Cap wines, applauds home-grown green products, services and solutions, as well as entrepreneurs who are turning the eco-problems of today into green solutions of the future.
Tag archives: innovation
King James gets Unconventional
Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.
Save trees with stickers
Lowe Bull created an innovative campaign for Food and Trees for Africa (FTFA) – a NGO greening organisation. The agency created a range of large stickers which aimed to encourage people to plant trees and attached these to the wooden products sold in hardware stores and nurseries.
Taking soccer to the greens
As part of the new campaign BBDO Cape Town transformed the beautiful Killarney golf course with a full sized soccer field between the hole and the clubhouse.
Brainy ads for top magazines in US
The New York Times just ran a story on advertising produced by “for thoughtful readers” like The Economist, The Atlantic and The New Yorker. Firstly, don’t you just love the industry positioning, a magazine for thoughtful readers?
Who blogs? asks Technorati
Technorati recently released its State of the Blogosphere 2008 report. The site surveyed bloggers on the why and how of blogging with some interesting results.
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
Clover wins with Afrikaans
At the recently held Pendoring Awards Joe Public South Africa walked away with three Golds as well as the overall, highly sought after Prestige Award. Joe Public was awarded Gold for its ‘Jantjie’, ‘Naas’ and ‘Noot vir Noot’ Clover campaign in the newspaper category
The end of the digital devide
The digital devide is no more. Rudy-Nadler Nir argues that with 74% of the world’s population using cellphones there can be no digital divide.
The multi-channel book of the future (today)
Lauren Beukes is a much admired journalist who has just released her futuristic debut novel, Moxyland, that plays out in Cape Town and is in her own words a hi-tech fable of the day that “corporate apartheid separates the haves from the have-nots.” But the really interesting aspect of this publishing venture is the multi-channel approach Beukes took in marketing the book.