Another positively glowing ad showcase — three Heroes — featuring BMW USA, Spar and Emirates, plus Utopia’s pro-bono campaign for Birdlife SA!
Tag archives: by Andy Rice
Ad Feature: Ad blockers aren’t cool but neither are bad ads
One Superhero and two Heroes this week, plus a chat to House of Brave’s Rob van Rooyen on the thorny issue of ad blockers!
Ad Feature: Sometimes all it takes is a petrol pump oracle
Three Heroes this week and a chat about the latest #Durexthe1 “Extra Safe Single” campaign in South Africa!
Ad Feature: The risks of using obscure words in ad campaigns
JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..
Ad Feature: Is VW doing enough to weather this brand storm locally?
Two Zeroes, one Hero — DWS, IKEA Italy and Gumtree SA — and the VW scandal and One Rand Man’s Grand Prix from IPRA!
Ad Feature: Technology goes uber-fashionable!
King Price and Intel/NYFW — one Zero, one Hero — and a chat to Cinemark about participating in the first-ever global cinema ad campaign!
Ad Feature: Blowing the whistle on rugby clichés in advertising
Super-Pharm, Mullers and Peugot — two Heroes, one Zero — and a review of Rugby World Cup ads in the latest episode!
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Ad Feature: It’s all about brand… ambassadors
by MarkLives. Two Heroes, one Zero — DStv Premium, Straight Outta & UCT GSB — & a chat with Chiwetel Ejiofor, representing Chivas Regal “The Venture”.
Ad Feature: Is shock advertising “obsolete”?
by MarkLives. Only Andy Rice and Jacob Moshokoa return to share their Superhero and Zero in the latest Ad Feature.