Andy Rice reflects upon the disproportionate impact of small things on people’s perceptions of brands.
Tag archives: by Andy Rice
But Does It Work: Staying the same
Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.
But Does It Work: Co-creation
by Andy Rice. Is co-creation is a sensible way to ensure brands achieve consumer relevance, or is it simply a way of hiring cheap labour?
But Does It Work: Long-form advertising
Andy Rice casts his gaze on long copy print ads and long-format radio spots — do they really work?
Ad Feature: 2015 in review
702’s Ad Feature team selects the best and worst ads for 2015. Think you know what they are?
Ad Feature: More use of emojis divide opinion!
Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
Ad Feature: Introducing the world’s fastest salesman
Two Heroes this week — Telkom and MINI — and the backstory on the Liberty Agile TVC from FoxP2 Johannesburg.
Ad Feature: Got apples? Plus social vs brand marketing
by Ad Feature. One Superhero and two Heroes — Irish Examiner, Savanna and Charles Schwab — and Joe Public on SAB’s “Be the Mentor” campaign.
Ad Feature: Big global brands come out swinging for Bond again
One Hero and one Zero (bad enough for two!) this week — Sony and MTN — and a look at the Marmite #GetItRight campaign.
Ad Feature: When great ad concepts should stay one-offs
One Hero, two Zeroes — Salvation Army, KFC and Wimpy — and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal.