Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.
Tag archives: brand
Taking soccer to the greens
As part of the new campaign BBDO Cape Town transformed the beautiful Killarney golf course with a full sized soccer field between the hole and the clubhouse.
No soothing ads for SA’s banking consumers
The world markets are in turmoil. The JSE plummets, the Rand slides, banks fail in US and Europe. It’s a crisis. Time for marketing departments to go in overdrive and reassure consumers that everything is OK. Your money is save with us. Not in SA.
Brainy ads for top magazines in US
The New York Times just ran a story on advertising produced by “for thoughtful readers” like The Economist, The Atlantic and The New Yorker. Firstly, don’t you just love the industry positioning, a magazine for thoughtful readers?
Who blogs? asks Technorati
Technorati recently released its State of the Blogosphere 2008 report. The site surveyed bloggers on the why and how of blogging with some interesting results.
Clover wins with Afrikaans
At the recently held Pendoring Awards Joe Public South Africa walked away with three Golds as well as the overall, highly sought after Prestige Award. Joe Public was awarded Gold for its ‘Jantjie’, ‘Naas’ and ‘Noot vir Noot’ Clover campaign in the newspaper category
What if Tippex could work for every mistake we made?
This campaign for Tippex from The Jupiter Drawing Room poses the question “What if Tippex could work for every mistake we made?”
Not quite Dunhill
Netnames and Envisonal are showing off fake brands spotted in China during this past Olympics. Check out Miokel (Mickey) Mouse, AEIPPIE (Apple) and the (oddly appropriate?) Pearlboy (Playboy).
The multi-channel book of the future (today)
Lauren Beukes is a much admired journalist who has just released her futuristic debut novel, Moxyland, that plays out in Cape Town and is in her own words a hi-tech fable of the day that “corporate apartheid separates the haves from the have-nots.” But the really interesting aspect of this publishing venture is the multi-channel approach Beukes took in marketing the book.
Garbage bins become urban art
Five Cape Town agencies worked together on urban design project that saw five black garbage bins turned into works of art.