Microsoft has already won the desktop battle, but a new war is looming and in a connected world the ultimate end point is the browser, the most intimate interface that people use to surf the web. Whoever wins this round of what is popularly referred to as the browser wars wins the most valuable real estate of the connected economy.
Tag archives: brand
Moonwalking parents into buying a kids mag
“Moonwalk” is the latest in a series of award winning ads for National Geographic Kids magazine by FoxP2. Hats off to Andrew Whitehouse and Justin Gomes for another charming winner.
Africanising the Nike Dunk
For the South African launch of the Nike Dunk Mick & Nick asked six graffiti artists each to spray-paint a taxi using the Nike Dunk colours.
A kids book for grown ups
Wie is Dit? is a quirky picture book of Bible stories launched earlier this year by Vuvu, an imprint of Electric Book Works. Its PR blurb says the book is being marketed to kids “and inquisitive grown-ups
of all religious persuasions.” But Mark predicts another audience for this book,
“Do no evil” Google fails own mantra
Google’s famous company mantra “Do No Evil” is being called into question in a complaint filed at the Competition Commission by a South African digital marketing agency called Entelligence.
The quest for real: Anti-Restaurants
‘Anti-restaurants’ or ‘pirate restaurants,’ as explored by The New York Times (registration required), are underground communal food experiences that is popping up all over the United Sates and the world in a backlash against the desocialisation of eating (and everything else).
Johannesburg Philharmonic Orchestra says feel something real
This poster campaign done pro bono by Lowe Bull art director Juliet Honey urges people to one again ‘feel something’ in a world of pop and plastic. “The symphony however, is very real – real music played by real people, in real time,” says Honey.
Middle of the road Sasol risks arty ire*
Does Sasol want to position itself as a patron of the arts as long as it is art it likes or does nothing that challenges or comments on society? One wonders, are we culturally richer for this type of patronage, or poorer?