The traditional concept of ‘an industry’ is crumbling away. It presents the perfect opportunity for breaking the rules of marketing and livin’.
Tag archives: advertising
Hit a home run online
What are the key ingredients to online marketing success? We explore some case studies.
Lucky Star 50th birthday
South Africans have trusted Lucky Star to bring them great tasting wholesome fish products for the past 50 years. Hallmarking this auspicious occasion The Jupiter Drawing Room took a trip down memory lane, highlighting some of the key positive changes the company have experienced in the past 50 years. Also as part of the 50th …
As budgets dry up online looks up
Despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.
After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year.
Haas Das & Bennie Boekwurm star in latest Pendoring poster campaign
For the latest campaign that promotes Pendoring, South Africa’s Afrikaans language advertising award, agency Joe Public uses well known Afrikaans characters to illustrate what could happen if the language continues to be neglected. The pay-off line reads: ‘Moenie die taal afskeep nie’ (Don’t neglect the language) and the call to action reads: ‘Skep in Afrikaans en keer dat ons mooiste taal sy glans verloor’ (Create in Afrikaans and prevent our most beautiful language from losing its lustre).”
Mark Issue 2: Blueprint (to surviving in ad land during the recession)
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
Revealed: What South Africans think about the ad industry
In the US two-thirds of people feel that ad agencies have some responsibility for the current worldwide economic crisis by causing people to buy things they could not afford. How about here in South Africa?
Will the beatle and the bee move metal?
“The brief was to produce a retail-driven campaign for the Polo range that ‘moved metal’ and built the brand – basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results,” says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials, two print ads, online, e-mailers and dealer advertising.
A (counter) counterfeit campaign
With times as tough as they are and counterfeiting spiralling out of control, below-the-line specialist agency, Mick&Nick spotted an opportunity to tap into an urban truth and drive a powerful value message from Look&Listen.
Empty DVD covers were handed out to motorists at intersections notorious for their pirate DVD activity.
Creative Director: Nick Liatos
Phil Collins and the candy selling Gorilla
The rather conservative image of Cadbury’s Dairy Milk chocolate is getting an update with this new ad by Ogilvy Johannesburg featuring a neck-clicking, drum-playing primate.