Why thinking ‘none of my business’ may mean you should get out of the Business. By Mike Abel, CEO Australia, M&C Saatchi
Tag archives: advertising
Apocalypse Now!
With Loeries 2009 looming Mandy de Waal asks whether South Africa’s traditional advertising industry is partying at the end of the world.
MTN birthday no celebration
MTN has been told off by the Advertising Standards Committee following complaints lodged against a major promotion and competition celebrating its 15th birthday. Hopefully the ruling will serve to deter unscrupulous cellular providers from taking consumers for a ride with ludicrously priced competitions. MTN, instead of celebrating 15 years in existence, just underscored how far it is removed from consumers, and how little they offer us to celebrate.
‘Taking care of business’ in Tanzania
HKLM Cape Town developed this new corporate identity to support prominent Tanzanian attorneys/advocates Mawalla Advocates. The big idea behind CI is‘ Taking Care of Business’.
‘Seconds’ starring Natalie du Toit
momentum, velocity films, draftfcb, keith rose, advertising, natalie du toit
First kiss – great ad produced here in Cape Town
A story about a little boy’s first kiss and his willingness to share what he has been given with the World.
Beefing up Pinocchio for Mr Min*
Beefing up Pinocchio for Mr Min*
Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. The campaign takes inspiration from cologne advertising. Mr Min Natural Essences is positioned as “the new fragrance for wood”, in a line reminiscent of a fragrance ad. In addition to the print ad, Euro RSCG also created an in-store display that brought the fragrance counter to shoppers. It designed a wooden ‘perfume stand’ displaying the four variants of Mr Min Natural Essences, complete with wooden test strips.
Creative director: James Daniels
Art director: Laura May Vale
Copywriter: Justin Wanliss
Illustrator: Clive
* It’s so romantic
Ogilvy – we won’t pitch for Old Mutual
Following on news that Old Mutual is out to pitch we received the following statement from Ogilvy Cape Town which holds the account at the moment:
“Old Mutual, Ogilvy Cape Town’s and Ogilvy Johannesburg’s financial services client have decided to put their creative business out to pitch later this year and the Ogilvy Group SA decided that neither Ogilvy Cape Town nor Ogilvy Johannesburg (who share the account) would participate.”
The Flying Germ Show
Festival goers at the recent Innibos festival in Nelspruit had a first look at The Flying Germ Show, ‘a major theatrical production extolling the benefits of using the household cleaning product Domestos,’ sponsored by you guessed who.
re_jeans seek new direction
The latest ad that by The Jupiter Drawing Room for the Woolworths re_jeans brand. It is a new direction for the brand as it aims to become more fashion-forward and edgy. Creative: Fred Benistant, Ruth de Vantier Chowles, Waseema Sukhadia, Katia Beeden & Caryn Brits Egg Films: Kevin Fitzgerald & Jon Ronbeck Upstairs Post: Greg …