advertising • Tags • Page 18 of 28 •

The ‘mega R25,000,000 MILLION’ auction from Aucor

I have never met Rick Raubenheimer but I can yell you the guys has a sense of humour. He recently lodged a complaint with the Advertising Standards Authority of SA (ASA) against a print advertisement for auction house Aucor.

‘Ice Ice Baby’ round two

Following the success of the Castle Lite TV commercial starring Vanilla Ice the has held onto the 90’s hit ‘Ice Ice Baby’ in the follow up TVC created by Ogilvy Cape Town.

Ras Dumisani – free your voice

“If there’s a next time, try Halls. Free your voice.”
Cadbury South Africa in collaboration with Ogilvy Cape Town

Cannes defines scam ads, grows a pair

Following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival wishes to make clear its policy on entries into its Festivals which breach the rules.

Art Directors Club says no to scam ads

A statement from the Art Directors Club sees the organisation take a tough stance on scam ads:

Steri Stumpie Pride

Ensure Steri Stumpie is entrenched as the preferred flavoured milk in the hearts of young South Africans by tapping into their own personal associations and moments with the brand.

James Dean – Legend

This commercial for Alan Gray, titled ‘Legend’, asks us to consider the possibilities of a legend like James Dean had he been given more time. What would he have achieved? How might he have benefited society?

The ad illustrates the importance of time in allowing potential to unfold. By King James and Keith Rose of Velocity Films.

King James:
Executive Creative Director – Alistair King
Head of Art – Karin Barry-McCormack
Copywriter – Paige Nick
Agency TV Producer – Caz Friedman
Managing Director – James Barty
Client Service – Laurel Mader, Bobbi van Sittert

Velocity:
Keith Rose – Director
Grant Davies – Producer Velocity
Tristan von Berg – Creative Assistant/head of research

Only connect.

Loeries 2009: Apocalypse Now? With Loeries 2009 just past Mandy de Waal looks at how digital and mobile technologies are forcing the reinvention of advertising.

Advertising’s slow death

Loeries 2009: Apocalypse Now? Loeries 2009 happened this past weekend and as creative directors popped corks and downed shooters Jarred Cinman tells us why he believes their job prospects are no longer what it used to be.