The ‘mega R25,000,000 MILLION’ auction from Aucor

Posted byHerman Manson 2 Comments on The ‘mega R25,000,000 MILLION’ auction from Aucor
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aucor auction pageI have never met Rick Raubenheimer but I can yell you the guys has a sense of humour. He recently lodged a complaint with the Advertising Standards Authority of SA (ASA) against a print advertisement for auction house Aucor.

The ad in question reads:
“MEGA FURNITURE
AUCTION-NO RESERVE!
Thursday, 28 January @ 10h30 / 562 15 th Road, Midrand
R25,000,000 MILLION INVENTORY TO CLEAR!”

“In essence, the complainant submitted that the claim to clear 25,000,000 million is impossible as that is approximately 10 times the GDP of South Africa,” writes the ASA.

Aucor submitted that the ad was an error and that it would not be used again. The ASA didn’t rule on the merit of the case since the advertiser in question undertook to withdraw the case. A text version can however still be found on the Aucor website.

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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