Rather than merely telling customers just how slim-fitting the new range of SlimFit Zeroo Degrees Jeans is, Euro RSCG South Africa devised an instore campaign to prove it to them. The ads demonstrate that SlimFit Zeroo Degrees Jeans are so tight, the contents of your pocket will leave an imprint on your skin.
Tag archives: Euro RSCG South Africa
Beefing up Pinocchio for Mr Min*
Beefing up Pinocchio for Mr Min*
Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. The campaign takes inspiration from cologne advertising. Mr Min Natural Essences is positioned as “the new fragrance for wood”, in a line reminiscent of a fragrance ad. In addition to the print ad, Euro RSCG also created an in-store display that brought the fragrance counter to shoppers. It designed a wooden ‘perfume stand’ displaying the four variants of Mr Min Natural Essences, complete with wooden test strips.
Creative director: James Daniels
Art director: Laura May Vale
Copywriter: Justin Wanliss
Illustrator: Clive
* It’s so romantic