Zero Degrees Jeans hopes to make an impression
Rather than merely telling customers just how slim-fitting the new range of SlimFit Zeroo Degrees Jeans is, Euro RSCG South Africa devised an instore campaign to prove it to them. The ads demonstrate that SlimFit Zeroo Degrees Jeans are so tight, the contents of your pocket will leave an imprint on your skin.
Creative director: James Daniels
Art director: Chris Crawford
Copywriter: Glenn Curtis
Photographer: David Prior
Retoucher: George Greyling