Posters of convicted fraudster and special friend to President Zuma, Schabir Shaik, who has been in and out of jail a number of times, were placed behind and in front of railings around Cape Town. The headline asks: ‘In or Out?’
Category archives: S’HOT
S’HOT 2011 review: Smart Thinking
The Client: Webber Wentzel
The Agency: Net#work BBDO
The Brief: Webber Wentzel Attorneys needed a brand campaign to communicate their smart thinking.
Creative Solution: Net#work BBDO created two opponents using of mind maps to demonstrate how the smart thinker will always prevail.
The ads ran in the business press (FM and Business Day).
Creative Team: Donovan Goliath (Art Director), Jeff Tyser (Copywriter), Jenny Glover, Brent Singer (Creative Directors)
S’HOT 2011 review: Alfa Romeo Centenary Poster
The Client: Alfa Romeo
The Agency: Leo Burnett
The Brief: Create in-store material in support of Alfa Romeo’s centenary celebration.
Creative Solution: An info-graphic poster that displays Alfa Romeo’s 100-year manufacturing history. The poster illustrates every make, model and year of production from Alfa’s birth in 1910 to 2010.
Creative Team: Matthew Barnes (Creative Director), Ryan Liedeman (Art Director)
S’HOT 2011 review: Worth waiting for
The Client: Allan Grey
The Agency: King James
The Brief: Remind consumers that Allan Gray is a South African investment company that has always focused on long-term investing.
Creative Solution: The longer you give something, the more you nurture it, and the more patience you have, the more it will grow.
Creative Team: Alistair King (Creative director), Karin Barry-McCormack (Art director), Paige Nick (Copywriter)
S’HOT 2011 review: End of the Big 5
The Client: Save the Rhino
The Agency: Stick
The Brief: Highlight the seriousness of the current carnage and show what the eventual outcome of the continued slaughter might turn out to be.
Creative Solution: Create intriguing visuals that suggest that when the rhinos have all gone nothing that we can ever do will bring them back. The Big 5 might soon be something of the past. The work was done pro-bono and is running in supportive media including the inflight magazine of Mango.
Creative Team: Jono Wolberg (Art Director), Mike Ellman-Brown (Copywriter & CD ) and Darryl Cowling (Creative Director)
S’HOT 2011 review: Basejumper
The Client: Land Rover
The Agency: Y&R
The Brief: Target the lifestyle and leisure segment of the Defender consumer by playing off its class leading off-road capabilities.
Creative Solution: Put on your gear, drive up the Matroosberg mountains, park your car and jump out the door. The defender is a vital piece of equipment for the more adventurous at heart. The ad was originated out of the Cape Town office and is running in press and outdoor across Europe as well as locally in SA 4X4 magazine, Getaway and Property Magazine.
Creative Team: Clinton Bridgeford, Liam Wielopolski, Graham Lang (Y&R London) (Executive Creative directors), Ntobeko Ximba (Art director), Deanne Longmore (Creative director), Bryan Traylor @locker14 (Photographer), Lee Aldridge, Stuart Frost (Y&R London), Dillon @still (Retouching)
S’HOT 2011 review: Pop culture town
The Client: Toffie Pop Culture festival
The Agency: The President
The Brief: Create a CI for the annual Toffie Pop Culture festival.
Creative Solution: Create a CI that embodies the creative, yet accessible spirit of the festival and conference, based in Cape Town.
Creative Team: Peet Pienaar (creative director)
S’HOT 2011 review: A brand magazine
The Client: Skip (Unilever)
The Agency: The Jupiter Drawing Room
The Brief: Position the Skip Intelligent range as the choice for well-dressed women who want to look after their wardrobe. It was important to introduce them to new laundry habits (different powder for each washing load) while placing enough emphasis on the new black and white variants.
Creative Solution: Position the brand in the world of fashion by partnering with Marie Claire magazine to develop a “Black and White Issue” specifically for the Skip campaign that would be given away in malls as part of a Skip Black and White promotion. All you had to do to receive a free copy of Marie Claire was to purchase 1kg of Skip Black or Skip White and hand your till slip to one of the promotional ladies.
Creative Team: Ross Chowles (Executive Creative Director), Yumna Sadan (Art Director), Shameema Davids (Copywriter), Samantha Milne (Account Director) and Nico du Toit (Non-Traditional Creative Expert)
S’HOT 2011 review: Quirky paint ads
“The right colour matters” campaign has been particularly successful for the brand but during late 2010 it was decided it was time to evolve the print art direction.
S’HOT: Afrikaans creatives ‘jolling’ and ‘rolling’ in New York
by MarkLives. In a series of three posters aimed at luring entries from the industry, the overall Pendoring winner shows how he revels like a born rock star in New York, Paris and Amsterdam.