Cratefan was created to showcase Coca-Cola’s recycling initiative, Live For a Difference, during the FIFA World Cup. Cratefan is a complex inner skeleton of scaffolding which is then clad with an outer layer of red Coke crates. Building on the recycling theme the installation is being continuously reimagined to celebrate Christmas, Easter and Cokes’ 125th Birthday.
Category archives: S’HOT
S’HOT: Birds+Bees
A collaboration between DraftFCB, Michael Meyersfeld and Luma resulted in this campaign for Vodacom’s adult content management system.
CREATIVITY interpreted by 10 ‘younger’ shops
AdVantage decided to give 10 ‘younger’ agency shops an opportunity to portray their interpretation of creativity in advertising today, by giving each one a letter from the word ‘creativity’ and asking them to portray it, on a first response basis… Visually. Graphically. Through words. Whatever. Carte blanche…
Hip kids on the block Injozi have but one stated aim- design a smarter world
Hip kids on the block Injozi have but one stated aim- design a smarter world, writes Gregor Naude
S’HOT: The new ID for Cross Colours
In creating the new CI, everyone in the agency recorded a personal sound [no sniggering folks – ed] and chose a set of colours that resonated with their character. An installation that housed a speaker system was then custom built. The final step was to place a mix of colours above the speaker and play the sounds.
S’HOT: ‘five o’clock shadow’
The brief: Create three executions for Gillette razors, playing on the idea of the ‘five o’clock shadow’ that appear on men’s faces if they don’t have a close enough shave. The five o’clock shadow in each execution was to be interpreted as the shadow of a monster, frightening the characters in the scene that are interacting with our hero. The style reference was Tim Burton and Edward Gorey – macabre black and white sketched characters in a slightly dark and distorted setting.
S’HOT: Am I Collective’s contribution to the Inkygoodness’ Character Totem Home coming’ exhibition
Am I Collective’s contribution to the Inkygoodness’ Character Totem Home coming’ exhibition. Am I Collective MD Mark van Niekerk says that for this new show, “we created ‘Maconini Abaphansi’. Our artwork shows a photograph of an African totem creature found by explorers in their quest for new tribes on the dark continent. He is made up of African masks and robotic elements from the tribe’s recurring encounters with UFO’s.”
S’HOT: The VW Date Drive infographic by Ivan Colic
The Date Drive infographic by Ivan Colic
Cannes 2011 Results Tables
The Creative Circle has just released the Cannes 2011 Results table.
The most beautiful election posters ever created
Stellenbosch Eerste, a non-political initiative, wanted to address voter apathy by highlighting local issues that affect Stellenbosch residents. In phase one residents were reminded to register to vote, phase two reminded them to cast their ballot.