The most beautiful election posters ever created

The Client: Stellenbosch Eerste
The Agency: Am I Collective for agency Limbik
The Brief: Stellenbosch Eerste, a non-political initiative, wanted to address voter apathy by highlighting local issues that affect Stellenbosch residents. In phase one residents were reminded to register to vote, phase two reminded them to cast their ballot.
Creative Solution: Am I Collective used 50’s style political poster art as inspiration to portray a beautiful town in stages of decay due to bad administration. The posters addressed the various local issues such as dirty rivers and over-extended dumping grounds. It ran in the local press and as street posters. Registration went up 10% on previous election years.
Creative Team: Am I Collective

First printed in the May 2011 edition of AdVantage Magazine in my Create column.