S’HOT 2011 review: Smart Thinking
The Client: Webber Wentzel
The Agency: Net#work BBDO
The Brief: Webber Wentzel Attorneys needed a brand campaign to communicate their smart thinking.
Creative Solution: Net#work BBDO created two opponents using of mind maps to demonstrate how the smart thinker will always prevail.
The ads ran in the business press (FM and Business Day).
Creative Team: Donovan Goliath (Art Director), Jeff Tyser (Copywriter), Jenny Glover, Brent Singer (Creative Directors)
This ad was also featured in the ‘Create’ pages I compile for AdVantage magazine. It was run in the April 2011 edition of the magazine.