An exciting new addition to South Africa’s marketing literature come in the form of the recently published From Groot Constantia to Google: 1865 to 2010 – a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
Category archives: Featured
Backtrack: How human universals help build great brands
By understanding what humans across the globe have in common, marketers can begin to build brands that create meaningful connections between products and people. Jan Hofmeyr highlights the four most important factors that need to be considered.
The myth of the ‘digital born’
Are children really “digital born”? ARTHUR GOLDSTUCK argues that this fondly held belief is a myth. He suggests a tool used by kids that adults can also embrace to become “digital made”.
Powerful 9/11 magazine covers and newspaper front pages
Powerful 9/11 magazine covers and newspaper front pages
Free to air broadcaster ‘not blowing all its budget on content’
New South African free-to-air player Breeze TV has released its broadcasting strategy to the investor community. According to the broadcaster, the strategy is closely modelled on those developed by local (if un-named) free to air stations.
Stuff magazine: “like lipstick and shoes for men”
Billed as the world’s best-selling gadget magazine, Stuff is known for its laddish tone and accessible take on all things technological. The South African edition, launched in November 2007 by Avusa Media under the editorship of Toby Shapshak, has seen excellent circulation growth, thanks to its editorial mix of gadgets, gear, technology and scantily clad cover models.
What to do about the ‘Why’ – Joe Public’s journey to purpose
A radical rock star wannabe, Pepe Marais, executive creative director of Joe Public, describes how, in retrospect, he sees himself in the early days of his advertising career. Over the past five years he has come to redefine himself, cleaning up his act, in his words, in step with the transformation of the agency he co-founded with business partner Gareth Leck.
Radio enjoys a healthy second life online
In the second of a series of columns on the future of music, ARTHUR GOLDSTUCK explores the impact the Internet’s Audio streams have had on radio.
As one traditional delivery channel for music, namely the record store, faces its demise, another is thriving. Radio was meant to be an early victim of the Internet revolution, given how easy it is to deliver an audio stream online. Instead, it remains the most pervasive mass medium in the world, reinventing itself again and again as it migrates onto cellphones, and uses the Internet to intensify its engagement with listeners.
NewsNow misses chance for print/digital integration
The launch issue of NewsNow/NuusNou has hit the newsstands. The new weekly, published by Media24 Magazines, publishes on Fridays and retails at R20.
Any new weekly print product means serious money invested, even if, as in the case of NewsNow, content gets aggregated from various sources by a handful of editors, minimising investment in content.
Asus expected to shake up tablet market with eee Pad Transformer
The WiFI version of the Asus eee Pad Transformer sneaked into South African stores in July with little fanfare. But the high-end 3G unit arrives this month, and Asus expects it to shake up the market. ARTHUR GOLDSTUCK assesses its chances.