The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
Category archives: Featured
Mobile games – the next big thing (expect 71% of South African cellphone users to be playing them)
The classic arcade games are making a comeback – on smartphones. We unpack the new era in gaming.
Quick case: Allan Gray – growing its market share from 3.9% to 16% in eight years
Allan Gray, a successful but niched Cape based asset management firm, decided to extend the business into the retail sector with the launch a unit trust company, in a market dominated by a handful of big brand asset managers (such as Old Mutual and Sanlam) and specialist investment organisations (like Coronation, Investec etc.).
King James – the road less travelled
Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.
Magazine covers we love: All boxed in
National Geographic is famous for a lot of things, but one aspect of NG stands out as a trademark symbol, the thick yellow border. It’s recognized everywhere and distinguishes this publication from most others.
Capitec’s marketing team on the Capitec way
Members of Capitec’s marketing team on the Capitec way
Cell C puts new agency decision on review
EXCLUSIVE: Cell C puts new agency decision on review
Capitec’s 6 P’s of marketing
Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.
Freelance goes ‘e’
Last month’s arrival of the global freelance portal Elance in South Africa was inevitable; it already has a deep virtual presence.
BA’s High Life comes to South Africa
High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons – Comair’s previous inflight title, published by Media24.