Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up.
Category archives: Featured
What won’t change?
Mike Abel takes a peek through the looking glass this month
Bye bye, Britannica
The end of an era arrived last week as the much-revered Encyclopaedia Britannica ceased print publication.
Creating happiness part of the job at thirtyfour
Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. “I’ve never seen any of their work.” And I would go, “But you have…”
Listen before you jump into social, says Diane Charton
Acceleration Media is an old hand at the digital media game. It was launched as a specialist online media company more than 12 years ago, at a point in time when everybody was talking about the potential of online media but when advertisers were not nearly as invested in the medium as they are today.
Marketing insight: Why no number for the “new iPad”
The new iPad has two remarkable features: a dazzling Retina Display, and a complete lack of version number. We explores what this means.
Loerie Awards launches 2012 campaign
Revolutionary or a beret short? Let us know.
Magazine covers we love (this week)!
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media bloggerMediaSlutZA.
Pasting for BOZZA
Shani Judes, a Cape Town based art agent/curator has recently been slipping through borders. Traversing the entire country, pasting portraits all over Azania’s most renowned townships. If Shani were a street artist, I reckon she’d be king. But the nationwide campaign wasn’t a quest to get her name up. It was a guerrilla ad campaign for a new creative platform called BOZZA, a cellphone app that enables artists to create a profile, showcase their work and network with other creatives.
Angry Birds and the battle for consumer hearts
Most of the 67 000 delegates to the recently held Mobile World Congress in Barcelona were there to make business decisions about their future investments in smartphones, tablets and other mobile devices and applications.