by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
Author archives: Simone Puterman
Only Connect Podcast: Retail & ecommerce in a recession • Ep 6
by Bradley Elliott. We speak to Veldskoen co-founder, Nic Latouf, about ecommerce and going global in this sixth Only Connect podcast episode.
#BigQNarratives: An exciting time to be young, creative & African
by MarkLives. Nomaswazi Phumo is our fourth panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
#BrandFocus: KFC South Africa still innovating & collaborating
by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
Van der Haar on change, creativity & transformation
by Jessica Evans. While Odette van der Haar has embraced her new position at Publicis, she remains involved in the ACA, and it seems she still has much to do.
#BigQEmployers: No bigger subject than issues of reputation
by MarkLives. Alistair King is our next panellist to tackle: “How successful have local ad agencies been in creating positive employer reputations?”
SA TV Ratings: SABC 1 — primetime top 20 for Aug 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for August 2019.
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Thinking B2B: How tech is changing B2B marketing
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
Q5: Changing the words we use about Africa, with Mimi Kalinda [interview]
by Carey Finn. The group CEO and co-founder of the Africa Communications Media Group is passionate about African markets and the narratives in and around them.