by Erna George. Must a CMO or specialist director start in the junior ranks of brand management or may they join from general business, strategy or other communication fields?
Author archives: Simone Puterman
#BigQNarratives: An African narrative — is there such a thing?
by MarkLives. Michelle Beh is our second panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Zeitgeist of Now: Anti-perfection’s rise
by Jason Stewart. Here are some key lessons that brands may take from the anti-perfection trend.
#AgencyFocus: Abnormal — making brands purposely different
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
SA TV Ratings: DStv — primetime top 30 for Aug 2019
by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for August 2019.
Dear Radio: Benefits of DAB+’s unlimited spectrum
by Paulo Dias. A radio station that nails it, Amazon enters the streaming game and an idea that’s too good to be true turns out to be just that…
FieldNotes: When leaders eat last
by Marguerite Coetzee. What the construction industry can teach us about surviving a crisis.
Q5: Mike Oelschig on running a social media command centre [interview]
by Carey Finn. The managing director digital of Wunderman Thompson SA explains the ins and outs of keeping customers satisfied online.
Everything you need to know about Google Marketing Platform
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
#BigQNarratives: What is our South African creative narrative?
by MarkLives. Felix Kessel is our first panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”