by Siwe Thusi. For me, strategy is storytelling, and plot twists are ultimately insights that change the course of storylines.
Author archives: Simone Puterman
#BigQNarratives: SA adland can’t champion what it doesn’t understand
by MarkLives. Veli Ngubane is our third panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Clicks ’n Tricks: Crafting a winning digital marketing award entry
by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award submission.
#AgencyFocus: Swipe iX tranforms businesses through digitising ideas
by Sabrina Forbes. Swipe iX is a specialist software development agency that offers full-stack web and mobile development, DevOps and systems architecture, UX and UI design, tech consulting, and emerging tech.
Back2Basics: Are top B2B marketers thought leaders? Maybe not
by Mark Eardley. CEOs are saying “I want profitable, sustainable sales” and it’s clear that even very senior marketers aren’t getting it.
#BigQEmployers: Employer brands in adland
by MarkLives. Tammy Lehnberg is our first panellist to tackle: “How successful have local ad agencies been in creating positive employer reputations?”
SA TV Ratings: e.tv — primetime top 20 for Aug 2019
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for August 2019.
Media Redefined: Interrupt me
by Martin MacGregor. YouTube has been flighting unskippable ads in the middle of content and, strangely enough, I don’t mind so much.
Always Learning: Experience at the heart of marketing
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
Q5: Mandi Fine on striking a balance between science & art [interview]
by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.