by Carey Finn. The MediaCom SA MD taps into her 20-plus years of experience in the industry to share insights into consumer trends, media buying and the d-word.
Author archives: Simone Puterman
FieldNotes: From staying to slaying
by Marguerite Coetzee. Here are three lessons for brands as to how #ImStaying may teach us about reflection.
Dear Radio: Radio without borders, radio on repeat & radio silence
by Paulo Dias. Have you ever, on a random Tuesday morning, wondered what song is playing right now on the biggest station in Vietnam?
Zeitgeist of Now: Business disruption
by Jason Stewart. It’s no secret that one of the key drivers of the social change we are witnessing is ‘technology’, but it’s also disrupting how we approach ‘business’.
#BrandFocus: Ster-Kinekor Theatres says it’s better at the movies
by Sabrina Forbes. According to Motheo Matsau, the new Ster-Kinekor Theatres deputy CEO, movies, unlike any other content, are a special occasion.
SA TV Ratings: SABC 1 — primetime top 20 for Sep 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for September 2019.
Clicks ’n Tricks: Performance doesn’t pay off for Adidas
by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.
SA TV Ratings: e.tv — primetime top 20 for Sep 2019
by MarkLives. The hottest primetime shows on e.tv in South Africa revealed: TV ratings for September 2019.
Press Pass: Local is lekker for JOOX
by Carey Finn. Milton Smith, Tencent Africa COO, explains how the music-streaming service is focusing on hyperlocal content to gain more share in SA’s fast-growing market.
Thinking B2B: Authenticity at the heart of social selling
by Warren Moss. Social media allows B2B marketers to implement an interesting sales methodology: social selling.