by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
Author archives: Simone Puterman
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
Black (owned) agencies left behind by MAC Charter
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
Back2Basics: Your B2B brand — distinctive or different?
by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
Q5: Cracking open the beer market, with Silke Bucker [interview]
by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.
#BrandFocus: Snacking made right — from generous joy to sustainability
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.
Frank: Freaking out — is it us or them?
by Mimi Nicklin. Stilted content at speed doesn’t sell, whatever medium we put them on. Stories do.
SA TV Ratings: SABC 2 — primetime top 20 for Sep 2019
by MarkLives. The hottest primetime shows on SABC 2 in South Africa revealed: TV ratings for September 2019.
Avoid Chernobyl in your business — don’t let culture become cult
by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them what we really think?
Media Redefined: News(papers) are back!
by Martin MacGregor. The future of newspapers has nothing to do with paper; it has to do with the world’s biggest digital platform deciding to behave like a newspaper.