BlackBerry brand so powerful in SA, consumers associate it with their right to communications

The BlackBerry brand in South Africa found itself in the midst of two seemingly disastrous public relations crises in the past two weeks. But, says ARTHUR GOLDSTUCK, both events said more about the power of the brand, and the fall-out gave it even more strength.

New Media adapts strategy for digital world

Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.

Give them heart – David Moffatt & Mark Tomlinson

David Moffatt doesn’t get called a rock star just because be designed a Wordpress theme. The guy actually rocks as lead guitarist of indie rock band The Dirty Skirts when he isn’t running his digital agency HelloComputer alongside business partner Mark Tomlinson. Together they have created what quite a few people refer to as one of the hottest indie digital specialists around.

Vodacom name will stay for at least another five years

by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.

DDB/Draftfcb furore highlights industry confidentiality issues

A sparring match between Vodacom and Cell C has upended the advertising industry and lead to heated debate on whether or not it’s possible for agencies to effectively protect confidential client information.

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