by MarkLives (@marklives) BMW will be parting ways with its South Africa agency, Ireland/Davenport (a WPP agency), after a decade of working together. BMW was Ireland /Davenport’s founding client. The BMW business will be taken over by Openco (majority owned by TBWA\South Africa).
Tag archives: vodacom
Vodacom loss 40% of Ireland/Davenport’s revenue
by Herman Manson (@marklives) The Vodacom loss accounts for about 40% of Ireland/Davenport’s revenue, MD Sue Napier confirms, and will result in the agency contracting in size.
Vodacom leaves Ireland/Davenport for Ogilvy
by MarkLives (@marklives) Vodacom will be consolidating its advertising and communication portfolios into one agency group, moving its above-the-line account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather South Africa.
Media Future: Welcome to the data divide
by Arthur Goldstuck (@art2gee) The digital divide is vanishing as the masses embrace smartphones. In its place, we have the data divide.
Ad of the Week: Yebo!
by Oresti Patricios (@orestaki) Last week’s Ad of the Week was a nostalgic trip to a time before television. This week, it’s a self-referential trip for Vodacom, which has reprised a favourite campaign from yesteryear. Who doesn’t remember the ‘Yebo Gogo’ duo?
Selling Cell C
by Kim Penstone. While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans — not the competition.
Media Future: Switchboard in your pocket
New services from Neotel and Vodacom bring closer the ideal of bringing together a landline and mobile number, writes Arthur Goldstuck (@art2gee).
It is one of the great tragedies if telecommunications in South Africa that the number of landline phone users in the country has declined every single year since the beginning of this century. From a peak of 5.5-million users in 2000, it declined to below 3,9-million at the end of 2012. Telkom has always refused to acknowledge that there is a direct relationship between this slide and the fact that line rentals have been increased every single year since 2000.
There are other factors at play as well, of course. During this period, the cellphone user base has exploded from around 5-million to 40-million South Africans. Conventional wisdom, for those of traditional bent, has been that the landline is the first choice for making calls, because the cost of a landline call has always been below half that of a mobile call.
That has changed, though, as mobile call rates have plunged and per-second billing has become common. Now, it is a fairly easy decision to dump the landline and only have a mobile phone as a home number. After all, it can be carried everywhere the user goes.
Ad of the Week with Oresti Patricios – the cellphone wars
by Oresti Patricios. Cell-C’s latest campaign is being flighted with numbing regularity on SABC and e-TV, promoting the concept of switching networks, while keeping your number.
Breaking news: Ireland/Davenport wins Vodacom advertising account
Industry sources have confirmed that Ireland/Davenport has won the Vodacom advertising account. It was announced earlier this week that Draftfcb had lost the business after 19 years. A formal announcement is yet to be made by Vodacom and/or Ireland-Davenport.
Ireland/Davenport describes itself as a boutique communications agency and clients include BMW, Investec and SA Tourism. Ireland/Davenport was founded by Executive Creative Directors Philip Ireland and John Davenport. Susan Napier is the Managing Director.
Vodacom loss will affect 10% of Draftfcb revenue, staff
by Herman Manson. John Dixon, the CEO of Draftfcb, says the Vodacom account represented around 10% of group revenue. The agency has just learned that after nearly twenty years it had lost the Vodacom business – its biggest single client.