by Herman Manson (@marklives) Industry sources have confirmed that Ireland/Davenport has won the Vodacom advertising account. It was announced earlier this week that Draftfcb had lost the business after 19 years. A formal announcement is yet to be made by Vodacom and/or Ireland-Davenport.
Ireland/Davenport describes itself as a boutique communications agency and clients include BMW, Investec and SA Tourism. The agency was founded by Executive Creative Directors Philip Ireland and John Davenport. Susan Napier is the Managing Director. It is a WPP associate.
More details to follow
Update: Official Vodacom statement received
“We entered into an agency pitch process last year. The review was a really competitive process and we have made a decision this week that it’s the right time to make a change in advertising agencies. Ireland/Davenport has been appointed as Vodacom’s new creative brand advertising agency, effective 1 April 2013.”
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