I thought there was a ban on cigarette advertising? But apparently, now it’s OK just so long as SARS and the SA government also have something to lose. I refer to the emotive ad above. A massive campaign launched by British American Tobacco (BAT), in December 2010, to highlight the imminent peril of buying illegal cigarettes, which, if you believe the ads, could be worse for your health than smoking.
Tag archives: south africa
Vodacom name will stay for at least another five years
by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.
The press muses amusingly
April 1 in the media world is a bit like casual day at school. Everybody pitches but no-one is really there. That’s because we are all browsing to ‘Net to see which scores got settled, who threw the best punch without anybody really realising that’s what it was, and who should we copy next year this time around.
While electronic media grows, print falls behind
The South African Advertising Research Foundation (SAARF) has released its latest data on the local media environment for January-December 2010. No news was construed as good news for print – on average, newspapers and magazine seemed to hold steady – while electronic media continued its growth path as more people are listening to radio, watching TV or surfing the Internet.
Groupon South Africa promises you a good deal
In January 2011, they were two guys working hard to keep their group media buying site Twangoo running with a handful of freelance sales staff. Less than three months later, they have 40 staffers, a new office in Loop Street, Cape Town, and possibly the hottest thing since Facebook as their backers. That’s because Groupon acquired Twangoo in January 2011 and tasked its co-founders, Wayne Gosling and Dan Guasco, with establishing the Groupon brand in South Africa.
Vision for Visi
Visi is one of a handful of truly iconic South African magazines. It has always prided itself in superior design and production values, as well as a quirkiness that resonated with many South Africans. For a while now, though, the public seems to have been less enamoured with the magazine as seen in its declining circulation in recent years.
Bafana Bafana belongs to the people
The South African Football Association (SAFA) is investigating a name change for Bafana Bafana. While a lot of talk and opinion is being bandied about regarding the colloquial context of the name, SAFA is on record as to why it is planning to throw out the name three Sowetan sports writers coined in the early 1990s and adopted by the nation. It’s about money, plain and simple.
The trio tasked with bulging SAFA’s pockets even further investigating a name change to the benefit of the team and the country consists of SAFA president Kirsten Nematandani, vice-president Danny Jordaan and chairman of the referees committee Alpha Mchunu.
Pete Case – finding heart in digital
Pete Case needs little introduction to the larger creative or digital community. His name is intricately linked to that of the multi-award winning digital agency Gloo, AdReview’s Digital Design Agency of the Year for the past four years running, where he serves as founding partner and Executive Creative Director.
Media24 Magazines restructures: end of line for well-known publisher brands
Media24 Magazines is set to restructure into five new business units, John Relihan, CEO of Media24 Magazines, has confirmed to Bizcommunity.com. This follows publication of an internal memo outlining details of the process leaked to the blog MediaSlutZA. Media24 Magazines is the largest magazine publisher in the country.
Annual Google Zeitgeist identifies brands in the news
Every year, Google provides some insight in the spirit of the times, our collective zeitgeist, when it releases lists of the worlds’, and South Africa’s top search items. YouTube, owned by Google, has also released its list of the most-watched videos on its service during 2010.