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Cannes report back: Collaboration key to creativity

Cannes report back: Collaboration key to creativity
By Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town

Cannes. La Croisette. Locked onto the scent of red carpet we are heading for La Palais du Festival; the Med to our left, the Majestic hotel to our right and leashed chihuahua’s everywhere in between. Like a snail underfoot, except crunchy on the inside, you have to keep your eyes peeled for these guide dogs of the gliteratti, but if they are not trotting along the pavement with their madame in tow, they are taking a well deserved Louise Vuitton bag break, nesting among mascara sticks and bejeweled cell phones.

Sepp Blatter flies Kulula

It was bound to happen. After running an ad in the Sunday Times inviting FIFA president Sepp Blatter free flights anywhere in South Africa a dog took up the offer. And no it wasn’t FIFA’s president. The ad in question formed part budget airline Kulula’s cheeky campaign as the ‘Unofficial National Carrier of the ‘You Know What’ that had previously landed it in hot water with FIFA’s bullying lawyers.

AfrikaBurn, Coconut-Prawn Curry & frozen Tequila

Andrew Whitehouse, Executive Creative Director at FoxP2, attended the AfrikaBurn (a South African take on the famous Burning Man) event held in the Karoo in April. He took some pictures and jotted down some words exclusively for MarkLives.

Can you speak non-English? The Loeries are looking for YOUR radio ad!

This spot to promote the New Voice Award category at the Loerie Awards was put together by Ogilvy Cape Town (the agency working on the Loeries 2010 campaign) with aim to spread knowledge of this non-English radio category sponsored by the SABC.

Jack Parow rap vir die Pendorings – sien die viral

In 1994, the year democracy dawned and Afrikaans finally lost its political dominance, a group of Afrikaans media and cultural organisations teamed up to launch the Pendoring Afrikaans Advertising Awards. The awards intended to reward advertising created in Afrikaans.

Steri Stumpie launches new social media campaign

teri Stumpie has launched a new phase of its social media campaign called Flavour Nation.

Ad ‘an attack on humour’

Romans Pizza has pulled its Boerizza TV ad featuring a blonde woman playing dumb and common. A viewer complained to the Advertising Standards Authority stating that the ad constituted “an attack on Afrikaans white women who are marginalized. It portrays this group of society as being backward and sex crazed.”

World Cup murals cement reputation of South African illustrators

The South African illustration house Am I Collective has scored a major creative coup when it was commissioned to create 32 posters for ESPN’s 2010 FIFA World Cup campaign under the direction of New York based ad agency Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA.

Football’s For Girls

I loved this advert for Czech Rugby.

‘Bring me my machine gun’ and other favourites down under

MarkLives recently featured a couple of ads by ad agency FoxP2 that originally ran in 2008 to promote the use of dairy yet still remains eerily relevant (they ‘feature’ both Malema and Mugabe). Here are three more ads, from the same agency but this time for Frisco, that could as well have been made today. One features the prez singing Julius’s favourite song, another feature that word favoured by the ruling party to tar any opposition with and the third celebrates the national treasure we have in Eskom.