Can you speak non-English? The Loeries are looking for YOUR radio ad!
This spot to promote the New Voice Award category at the Loerie Awards was put together by Ogilvy Cape Town (the agency working on the Loeries 2010 campaign) with aim to spread knowledge of this non-English radio category sponsored by the SABC. The award launched for the first time last year and we received over 50 entries. The New Voice Award is the Loeries only proactive category, which means radio ads entered do not need to have been flighted on air to be eligible. The aim of the award is to grow the use of radio in home languages (other than English). The top three winning ads will receive SABC radio airtime, as well as all-expenses paid samplings of the Mother City.