Buddy – Toyota South Africa’s badly done special effects spokesdog – just got a tjommie. It’s ChiChi the Chihuahua to whom being fearless doesn’t come naturally. The ad was created by Draftfcb Johannesburg for the launch of the Toyota Auris X range. Will ChiChi eclipse Buddy? Only time will tell…
Tag archives: south africa
Humorous ads featuring Malema, Mugabe even more relevant today
This set of ads were created by ad agency FoxP2 in 2008 to promote use of dairy (an initiative by Milk SA of course) remains remarkably relevant today. Featuring the Malema & Mugabe families the ads call on consumers to rediscover the natural goodness of diary and youth (before the ANCYL hijacked that word to mean 30-somethings). Malema recently visited Mugabe as part of his drive to study the effects of “nationalisation.” The third ad features Benni McCarthy who has made a habit out of being unavailable for Bafana Bafana.
Majut and Sons from #kulula to #FIFA
On April 1st, Kulula.com and its agency King James took yet another dig at FIFA by creating a fictitious law firm called Majut and Sons and notifying FIFA and the media of its application to trademark the Sky™, and potential problems this posed for anyone daring to transgress it. Here is the brochure created by King James.
Low prices and no lawyers please dot com
Kulula.com as agency King James has created a battery of 5 second, tongue in cheek, stings sung in the style of the budget airlines’ iconic audio mnemonic, further reminded consumers of the spat between Kulula.com and FIFA.
Wimpy, ASA tells vegetarians they shouldn’t be taken seriously
The Advertising Standards Authority of South Africa recently ruled that “There was no evidence, before the Directorate, that the use of the word vegetarian is regulated or should be used in a certain way.” Uhm, ok. This is our advertising watch dog refusing to admit that use of the word ‘vegetarian’ requires to regulation in advertising.
Where are tourists going when not watching the football?
With soccer fans getting ready for the 10 + 10 and 20 – 10 (eeeek!) You Know What. They won’t only be watching soccer – they will also be exploring South African tourist sites. Google has released data on what key-words tourists are searching using its engine.
Social networking secures place on the mobile web
Opera Mini, the mobile web browser, has released its monthly State of the Mobile Web report for the month of February 2010. Opera Mini had over 50.5 million users who viewed 22 billion pages in February. Here is a snapshot of the Opera Mini’s South African market:
TopTV launches in SA
On Digital Media (ODM) has finally announced details of its multi-channel television brand TopTV. It offers the first real alternative to the DSTv monopoly. The service will see a staggered roll-out from May 2010 with pricing options ranging from R99 to R249 per month. It will be targeted at customers in LSM5-8.
FIFA bullies target Kulula
According to Kulula it has been targeted by FIFA for its ad on being the ‘Unofficial National Carrier of the ‘You Know What.” The low cost airline recently challenged other carriers to keep their fares low during the FIFA World Cup in June and July this year.
Arthur Goldstuck – Influence 2010
Arthur Goldstuck is South Africa’s foremost authority on the Internet. He was one of the first journalists to cover online in this country, one of the first to go online with his content, and one of the first to research and predict its influence on society and business. Something he still does it masterfully to this day.