When tweeting an opinion is a fireable offence, media loses

Last week CNN fired one of its senior editors, Octavia Nasr, after she paid her respects in a tweet following the death of a controversial Lebanese Shia cleric.

The cleric in question, Grand Ayatollah Sayyed Mohammad Hussein Fadlallah, has been associated with Hezbollah, which is deemed a terrorist organisation by most Western governments.

The tweet that cost Nasr her job read “Sad to hear of the passing of Sayyed Mohammad Hussein Fadlallah.. One of Hezbollah’s giants I respect a lot.. #Lebanon.”

She would later attempt to clarify and contextualise her tweet in a blog post, but Atlanta would have none of it.

The debate sparked by CNN’s firing of Nasr can be found all over the web with some big-name journalists venturing an opinion. Lucky for them, they don’t work for CNN. Many journalism schools still don’t encourage students to form or express opinions. It’s because journalists need to be objective, not takes sides, thus offering the complete story to readers so they can form their own opinion rather than have yours crammed down their throat.

Of course that is still how many view journalism, readers especially, and journalists have not done enough to update these views on our profession. Journalists often establish a personal voice in their writing. It breaks the monotony of blandness in news reporting that the information age is rendering pointless.

See the full story on Memeburn.com

Mobile app providers rethink industry image

Consumer sites such as HelloPeter and investigative magazines such as Noseweek are regularly filled with stories of consumers billed outrageous amounts on their cellphone contracts by mobile content operators. Pensioners with bills running into the thousands, kids subscribing behind the back of their parents who are then forced to ‘pay-off’ the bills; there is no lack of horror stories about this industry doing the rounds.

Gareth Ochse, newly appointed MD of Mira Networks, a mobile content aggregator (Mira provides connectivity and billing tools between content owners and mobile networks), admits his industry is a controversial one but also says it is working hard to regulate itself and to rid itself of its bad boy image.

Read the full story on BizCommunity.com

TV’s world cup, but real growth for online too

TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.

The world cup is an extraordinary event despite the best efforts of FIFA and its armies of lawyers and accountants. It doesn’t signify the norm when it comes to major news events but it does offer some insight into the limitations online news organisations face when covering news events of this magnitude. Sometimes computer screens and consumer needs just don’t match up.

Read the full story on BizCommunity.com

60 layers of smart

Brilliant ideas come from conversation. A great conversation can lead to collaboration. That pretty much sums up the core strategic proposition behind Cape Town’s newest ad agency, 60 Layers of Cake.

The guys behind it, MD Ben Wren and operations director Michael van den Heerik, both left senior positions at The Jupiter Drawing Room to launch an agency they hope will help turn traditional agency structures on their heads. Wren and van der Heerik are financing the agency themselves, which officially launched in March 2010, and which forms part of the 60 Layers of Cake network headquartered in Amsterdam. The international office will own a minority shareholding in the new agency.

Read the full profile on BizCommunity.com

Re-designing news challenges journos, publishers

All The News That’s Fit to Print, to quote the most famous newspaper motto of all time, has of course become less about reams and reams of words stuffed onto cheap paper and more about words and images strategically placed to tell a story in a way that is accessible to readers. Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press.

Read the full interview on BizCommunity.com

The future of mobile app development lies in simplicity

With the move of computing power away from the desktop to cellphones and other mobile devices, computing is becoming increasingly intimate and integrated into daily life. In his latest book, “Mobile Mania”, Simon Silvester (EVP Head of Planning at Young and Rubicam and Executive Planning Director, Wunderman Europe Middle East and Africa), argues that computings’ new intimacy, driving as it does aspects of our social, shopping, travel and personal communication, offers amazing opportunities for mobile app developers and entrepreneurs.

Read the full interview on Memeburn.com

Twitter breaks news, but will it break journalism?

Twitter’s value to breaking news quickly and efficiently is beyond doubt, but the accuracy of the news being reported is far from perfect.

This weekend, Twitter was abuzz with the news that South Africa’s former national police commissioner, Jackie Selebi, was found guilty of both charges he was facing. But the initial buzz on Twitter was wrong, or at least not 100% accurate.

At first it was reported on Twitter that he was found guilty on charges of corruption and obstruction of justice. What happened initially was that journalists reporting from the courthouse got the first tweet wrong, which meant all the retweets got it wrong as well. Later, updates indicated he was found guilty of corruption but not  obstruction of justice.

Read the full story on Memeburn.com

80 buck notes – win one of 10 sets

Every so often you find a campaign which a jpeg simply doesn’t do justice. You need a hard copy in your hands to admire the detail and the printing or to get a real sense of how effective this can actually be.

One such campaign was created for Art South Africa magazine by Y&R Cape Town. Executive Creative Director Clinton Bridgeford explains the concept: “We created four different 80 buck notes (the price of Art SA magazine) each illustrated by different artists and all carried the line “Get the latest issue of Art SA and see how art is making money, or not”. Whenever a customer bought a magazine or book in the store that also sells Art South Africa, the store staff slipped our notes in amongst the customers’ real change.

The illustrations were done by Faith 47, Paul Senyol, Bison, Wesley Van Eeden. MarkLives is giving away ten sets of hard copies consisting of 4 eighty buck notes each to the 10 lucky readers who sends us the following message via Twitter [just copy and paste into the What’s happening? box in Twitter. Remember it needs to include the @marklives reference]: @marklives S’HOT: Art is the new currency http://mzan.si/BDoV

The winners will be drawn July 14th. Entries open only to readers resident in South Africa (we have to post the stuff remember!)

Executive Creative Director – Clinton Bridgeford
Art Director – Andrew O’Donoghue
Copy Writer – Emily Veitch
Illustration – Word of Art (Faith 47, Paul Senyol, Bison, Wesley Van Eeden)
Printers – Trident Press

Lagos, Nigeria a photo essay by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town

A guest post by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town

The belief is that when you go to Lagos, your hotel room is only good enough as a place to curl up and weep as you wait for the dawn to come.

Luckily our hotel was superb but the truth is we hardly spent any time there as we didn’t want the nights to end. In Lagos, karaoke is king; outdoor bars with huge flat screens displaying the latest music vids or live football are everywhere and the disco’s would make it a regular stop on John Travolta’s flight schedule.

And when the day does dawn, you’ve got plenty of light ahead of you to explore the city that epitomizes Africa. It is extreme. Traffic rules are made up on the spot. Poverty and agrarian life meet wealth and commerce head on. Victoria Island is the Manhattan of Nigeria, but the projects are more decrepit and even closer. And then there are the people. On my visit there I was as amused by the anecdotes of a Senator as I was by those of a shopkeeper. I was inspired by their lofty ambitions and the certainty that they would achieve them. I was humbled by their friendliness and acceptance.

Here are a few images that I hope capture a sense of this:

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