With the move of computing power away from the desktop to cellphones and other mobile devices, computing is becoming increasingly intimate and integrated into daily life. In his latest book, “Mobile Mania”, Simon Silvester (EVP Head of Planning at Young and Rubicam and Executive Planning Director, Wunderman Europe Middle East and Africa), argues that computings’ new intimacy, driving as it does aspects of our social, shopping, travel and personal communication, offers amazing opportunities for mobile app developers and entrepreneurs.
Tag archives: applications
Don’t expect to make Facebook millions
The fast-breaking storm of social networking has left marketers flailing about for shelter, a path to the calm in the eye of the storm, or at least a way to harness the energy in the turmoil. Some are turning to self-appointed experts, and some try to learn it as they go along. Somewhere in between comes a new guide to ‘Facebook Marketing’, with an umbrella of a sub-title that goes ‘Leverage Social Media to Grow Your Business’. Does it live up to its promises? Arthur Goldstuck tests it against the social weather.