With the move of computing power away from the desktop to cellphones and
other mobile devices, computing is becoming increasingly intimate and integrated into daily life. In his latest book, “Mobile Mania”, Simon Silvester (EVP Head of Planning at Young and Rubicam and Executive Planning Director, Wunderman Europe Middle East and Africa), argues that computings’ new intimacy, driving as it does aspects of our social, shopping, travel and personal communication, offers amazing opportunities for mobile app developers and entrepreneurs.
Read the full interview on Memeburn.com