by Carey Finn. Co-founders Thando Somacele and Sanele Pesane talk about building a successful business without a traditional background in advertising.
Category archives: Adland
#CoronavirusSA: Event changes, postponements, cancellations
by MarkLives. 16–20 Mar 2020: Tracking adland event changes, postponements and cancellations due to the novel coronavirus, SARS-CoV-2, and its resulting disease, covid-19, as info comes in.
#CoronavirusSA: Ad agencies, marketers’ responses to #covid19
by MarkLives. 16–20 Mar 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.
Winners: Bookmarks 2020
by MarkLives. The 2020 results comprise 15 Gold Pixels, 47 Silver Pixels and 67 Bronze awards across 71 categories.
If you’ve a way with words, the world deserves to know — Alistair King
by Sabrina Forbes. Alistair King doesn’t buy that copywriting’s no longer needed, and he’s set out to remedy that through launching a new copy test.
Louise Johnston on creativity, career paths & people
by Jessica Evans. Two themes come out of Louise Johnston’s career story: creativity and people.
The Suit: How about “less with less”?
by Jason Harrison. Everyone keeps saying “do more with less” but are we in adland prepared for the consequences?
Who really wins the pitch?
by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
Masterclass Notes: What marketers want in the new decade
by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
EXCLUSIVE: Campbell moves from HelloFCB+ to Machine_
by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.