by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that *will* win a Gold Lion.
Category archives: Adland
Extract: How to Tango with a Tiger — Sarah Ritchie on difficult clients
by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.
#DesignIndaba25: Lots of lemonade, the odd porky
by Herman Manson. It’s not all about design; it’s about the creative process, too. In doing so, Design Indaba manages to differentiate itself properly from most of its competition.
From the outside, looking in
by David Alves. Here are a few key engagement methodologies and tactics that will help you as an agency or supplier to nurture relationships with multiple clients while allowing yourself to be human.
King James, Odd Number’s big plans for Groundswell
by Herman Manson. The Odd Number Group and King James Group have big ambitions for Groundswell, their new joint-venture agency announced last week.
Flugelbinders & other harsh copywriting realities
by Wendy Shepherd. Copywriting has been a well-sung and honoured career for over 50 years — why do I find myself constantly defending it and, worse, explaining it to people?
Q5: The new kids on the kasi block, with Sabz Ngcongwane [interview]
by Carey Finn. Creative director Sabelo “Sabz” Ngcongwane introduces us to his new agency, Brand Spaza: how it began, the niche it fills in the local market, and where it’s heading.
Thinking B2B: Fear & loathing in the agency space
by Warren Moss. There’s a real culture of fear among specialist agencies that, if they raise an unpopular point with a client that contradicts the lead agency, they’ll be written out of the strategy.
#DesignIndaba25: All that glitters isn’t gold
by Louise Burgers. The day that Martha Stewart, took to the stage in 2010 to talk about glittered ham was the day Design Indaba had to begin its evolution to where it’s now.
“Make it go viral” — WTF?!
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.