Winners: Bookmarks 2020
by MarkLives (@marklives) The 2020 IAB Bookmarks Awards has awarded 139 winners, representing entries from across South Africa’s digital marketing and media landscape. The 2020 results comprise 15 Gold Pixels, 47 Silver Pixels and 67 Bronze awards across 71 categories.
Nosipho Maseko, from Joe Public Connect, has walked away with Best Digital Youngster; Jessica van der Westhyzen, OneDayOnly head of digital and performance, has won Best Digital Marketer; and Kyle Gounden and Lesego Molaudi from IIE-Vega have been honoured as Best Digital Students.
Best Contribution to Transformation in the Digital Industry has gone to Joe Public United. Digital education has also been emphasised through Best Individual Contribution to Digital being awarded to Musa Kalenga, House of Brave chief future officer.
Creativity with a social conscience was a strong theme, with Ogilvy South Africa and Rape Crisis scooping the Pixel for Purpose for its #SpeaktoUs campaign and Thomas Holder, Primedia Broadcasting multimedia producer winning Best Online Journalist. Digital Brand of the Year goes to AB InBev, while online publisher of the year is shared by Primedia Broadcasting and 24.com.
TBWA\Hunt Lascaris Johannesburg has been named Digital Agency of the Year for the second year in a row. “[T]his is evidence of how we place innovation at the core of our business and we will continue to do so,” says Luca Gallarelli, TBWA\South Africa GCEO. “Awards like this serve to develop and strengthen South Africa’s critically important creative industry as we strive to broaden inclusion and position the sector for growth and job creation.”
View individual agency profiles here.
All the winners
Award |
Company |
Brand |
Product |
Title |
|
Campaign: Digital strategy |
|||||
| Gold | TBWA\Hunt Lascaris Joburg | Joburg Ballet | The Unbound Production | In Rehersal for Unbound | |
| Silver | TBWA\Hunt Lascaris Joburg | Hype Magazine, Tears Foundation | Womans Month | #Blame No More | |
| Silver | The Odd Number | Nedbank | Nedbank Brand & Advertising | Nedbank Money Secrets | |
| Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Bronze | Joe Public Connect | Jet | Women’s Health | The Great Stigma Clearance | |
| Bronze | Digitas Liquorice | Unilever | Knorr | Takeaway Takeover | |
Campaign: Content strategy |
|||||
| Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Bronze | King James Group | TymeBank | GoalSave | Broke By | |
| Bronze | Duke, Mark1, Positive Dialogue Communications | The Heart & Stroke Foundation South Africa | Anti-vaping | Fighting fake news with fake(ish) news | |
Campaign: Digital integrated campaign |
|||||
| Silver | TBWA\Hunt Lascaris Joburg | Joburg Ballet | The Unbound Production | In Rehersal for Unbound | |
| Silver | TBWA\Hunt Lascaris Joburg | Hype Magazine, Tears Foundation | Womans Month | #Blame No More | |
| Silver | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
| Bronze | VMLY&R South Africa | Edgars | Retail | Don’t Tell Me What To Do | |
| Bronze | VMLY&R South Africa | Hollard | Hollard Brand | InstaStory Books | |
| Bronze | Hellocomputer, FCB Joburg | Absa | Recruitment | The Human Quantum Computer | |
| Bronze | Wunderman Thompson South Africa | Mondelez | PS Chocolate Bars | PS Mzansi Love Songs | |
Campaign: Mobile campaign |
|||||
| Silver | Digitas Liquorice | Distell | Scottish Leader | I See A Different You | |
| Bronze | Digitas Liquorice | Unilever | Knorr | Takeaway Takeover | |
| BEST USE OF DATA | |||||
| Gold | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
| Bronze | MOBILE et al | FEDHEALTH | flexiFED | FEDHEALTH Made For You | |
Campaign: Integrated mixed media campaign |
|||||
| Silver | Joe Public Connect | Chicken Licken | SoulSister Party 4 | When a Sister Needs Some Soul | |
| Silver | Showmax | Showmax | The Girl From St. Agnes | The Girl From St. Agnes | |
| Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Silver | Ogilvy SA | Mondelez | Cadbury | Remarkable Regifts | |
| Silver | Ogilvy SA | Investec | Brand | The Human Search Bar | |
| Bronze | Joe Public Connect | Chicken Licken | Big John | The Legend of Big John | |
| Bronze | VMLY&R South Africa | Edgars | Retail | Don’t Tell Me What To Do | |
| Bronze | VMLY&R South Africa | Edgars Winter | Retail | Break Out | |
| Bronze | Joe Public Connect | Jet | Women’s Health | The Great Stigma Clearance | |
| Bronze | Joe Public Connect | Amnesty International | Amnesty International | Sign the Smile | |
Campaign: Break through on a budget |
|||||
| Gold | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Silver | Saatchi & Saatchi South Africa | Nude Foods | Nude Foods | Nude Your Food | |
Campaign: Branded content |
|||||
| Silver | TBWA\Hunt Lascaris Joburg | Hype Magazine, Tears Foundation | Womans Month | #Blame No More | |
| Silver | Ogilvy SA, Mindshare & Cali4ways Games | KFC South Africa | KFC | KFC – Boet Fighter | |
| Bronze | Joe Public Connect | Chicken Licken | SoulSister Party 4 | When a Sister Needs Some Soul | |
| Bronze | VMLY&R South Africa | Edgars | Retail | Don’t Tell Me What To Do | |
Channel: Paid search marketing |
|||||
| Bronze | Conversion Science | TEARS Animal Rescue | Pet Adoption | TEARS – Adopt Don’t Shop | |
Channel: Organic search marketing |
|||||
| Bronze | Jellyfish | The Mattress Warehouse | Mattresses & Accessories | Competitive Cut-Through | |
Channel: Display advertising |
|||||
| Silver | VMLY&R South Africa | Nando’s | Restaurant dine-in | The Nando’s Load Shedding Ad | |
| Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
Channel: Online video series |
|||||
| Bronze | TBWA\Hunt Lascaris Joburg | Joburg Ballet | The Unbound Production | In Rehearsal for Unbound | |
| Social paid advertising | |||||
| Bronze | The Mediashop | Maybelline | Tattoo Brow Peel Off Tint | Maybelline Tattoo Brow | |
Channel: Innovative use of media |
|||||
| Silver | TBWA\Hunt Lascaris Joburg | Joburg Ballet | The Unbound Production | In Rehersal for Unbound | |
| Silver | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
| Bronze | TBWA\Hunt Lascaris Joburg | Datsun South Africa | Go | Twitter Tug of War | |
| Bronze | Ogilvy SA | AB InBev Africa | Carling Black Label | IsiZathu | |
Channel: Email, direct & inbound marketing |
|||||
| Bronze | Publicis Machine | Sealand | Sustainable Invite | Sealand Sustainable Invite | |
Channel: Use of programmatic media |
|||||
| Bronze | Mark1 | Food Lover’s Market | Groceries | Break the Traditional Tradition! | |
Channel: Digital installations & activations |
|||||
| Silver | INJOZI & Mojanation | Cadbury | Cadbury Limited Edition Slabs | Cadbury Martians | |
| Silver | Ogilvy SA | AB InBev Africa | Carling Black Label | #BodyCount | |
| Bronze | VMLY&R South Africa | Edgars Winter | Retail | Break Out | |
Channel: Online video |
|||||
| Gold | TBWA\Hunt Lascaris Joburg | Hype Magazine, Tears Foundation | Womans Month | #Blame No More | |
| Silver | King James Group | AB InBev | Corona | Street Surfers | |
| Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Bronze | Publicis | Mercedes-Benz | C 63 S | Stories of Speed | |
| Bronze | TBWA\Hunt Lascaris Joburg | Okavango Diamond Company | The Okavango Blue Diamond | The Light at The Start of Everything, Written by Iain Thomas | |
| Bronze | VMLY&R South Africa | Edgars | Retail | Don’t Tell Me What To Do | |
Channel: Channel innovation |
|||||
| Silver | VMLY&R South Africa | Hollard | Hollard Brand | InstaStory Books | |
| Bronze | TBWA\Hunt Lascaris Joburg | Datsun South Africa | Go | Twitter Tug of War | |
| Bronze | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
Channel: Campaign microsites |
|||||
| Bronze | Joe Public Connect | Amnesty International | Amnesty International | Sign the Smile | |
Channel: Bots, messaging & dark social |
|||||
| Silver | King James Group | Johnson & Johnson | Stayfree menstural care | In Sync with Sho Madjozi | |
Community: Social communities |
|||||
| Silver | VMLY&R South Africa | Nando’s | Nando’s Brand | Nando’s Social Community | |
| Silver | King James Group | TymeBank | TymeBank | TymeBank Social Communities | |
Community: Use of user-generated content |
|||||
| Gold | VMLY&R South Africa | Hollard | Hollard Brand | InstaStory Books | |
| Gold | Wunderman Thompson South Africa | Mondelez | PS Chocolate Bars | PS Mzansi Love Songs | |
| Gold | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
|
|||||
| Gold | King James Group | Johnson & Johnson | Stayfree menstural care | In Sync with Sho Madjozi | |
| Silver | VMLY&R South Africa | Hollard | Hollard Brand | InstaStory Books | |
| Bronze | TBWA\Hunt Lascaris Joburg | Datsun South Africa | Go | Twitter Tug of War | |
| Bronze | Showmax | Showmax | Game Of Thrones | Game Of Thrones The Night’s Watch | |
| Bronze | TBWA\Hunt Lascaris Joburg | MTN South Africa | Made for Home 120gig | #StreamingorDreaming | |
Community: Influencer marketing |
|||||
| Silver | King James Group | Netflix | The Umbrella Academy | Super influencers | |
Community: Social media innovation |
|||||
| Bronze | King James Group | Johnson & Johnson | Stayfree menstural care | In Sync with Sho Madjozi | |
| Bronze | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
Craft: Excellence in marketing copywriting |
|||||
| Craft Silver | TBWA\Hunt Lascaris Joburg | Okavango Diamond Company | The Okavango Blue Diamond | The Light at The Start of Everything, Written by Iain Thomas | |
| Craft Silver | Ogilvy SA | Investec | Brand | The Human Search Bar | |
| Craft Bronze | Ogilvy SA | Mondelez | Cadbury | Remarkable Regifts | |
Craft: Excellence in news or feature writing |
|||||
| Craft Silver | News24 | 24.com | News24 | Gang Wars | |
Craft: Excellence in research |
|||||
| Craft Silver | DYDX | Smollan | Gcwalisa | Gcwalisa | |
Craft: Excellence in interface design |
|||||
| Craft Silver | MakeReign | Pineapple insurance | Peer to Peer Insurance | Insurance with a snap | |
| Craft Bronze | MakeReign | MakeReign | Digital Design Studio | Introducing MakeReign on the global stage | |
| Craft Bronze | MakeReign | Wolf&Whale | Digital Design Consultancy | Making an International splash for Wolf&Whale | |
Craft: Excellence in software, coding & tech innovation |
|||||
| Craft Gold | INJOZI | Datsun South Africa | Datsun GO | Datsun Twitter Tug of War | |
| Craft Silver | INJOZI | Cadbury | Cadbury Limited Edition Slabs | Cadbury Martians | |
| Craft Bronze | MOBILE et al, CHEESE et al | FEDHEALTH | flexiFED | FEDHEALTH Made For You | |
Craft: Excellence in strategy |
|||||
| Craft Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Craft Bronze | TBWA\Hunt Lascaris Joburg | Joburg Ballet | The Unbound Production | In Rehersal for Unbound | |
Craft: Excellence in UX |
|||||
| Craft Silver | MakeReign | Pineapple insurance | Peer to Peer Insurance | Insurance with a snap | |
| Craft Bronze | MakeReign. | MakeReign | Digital Design Studio | Introducing MakeReign on the global stage | |
Craft: Excellence in online video production |
|||||
| Craft Gold | King James Group | AB InBev | Corona | Street Surfers | |
| Craft Gold | TBWA\Hunt Lascaris Joburg | Hype Magazine, Tears Foundation | Womans Month | #Blame No More | |
| Craft Bronze | TBWA\Hunt Lascaris Joburg | Joburg Ballet | The Unbound Production | In Rehersal for Unbound | |
| Craft Bronze | Iconic | Red Bull | Red Bull Racing | Cape Town Cruise | |
| Craft Bronze | Ogilvy SA | Investec | Brand | The Human Search Bar | |
Craft: Excellence in social media community management |
|||||
| Craft Silver | King James Group | Johnson & Johnson | Stayfree menstural care | In Sync with Sho Madjozi | |
| Craft Bronze | VMLY&R South Africa | Nando’s | Nando’s Brand | Nando’s Social Community | |
Craft: Excellence in digital media |
|||||
| Craft Silver | VMLY&R South Africa | Hollard | Hollard Brand | InstaStory Books | |
Craft: Excellence in use of sound |
|||||
| Craft Silver | Gorilla | AXE | Axe Deodorant | Axe Level Up | |
| Craft Silver | HelloFCB+ | CANSA | CANSA | Don’t Fear the Finger | |
| Craft Bronze | Hellocomputer, FCB Joburg | Absa | Recruitment | The Human Quantum Computer | |
| Craft Bronze | Wunderman Thompson South Africa | Mondelez | PS Chocolate Bars | PS Mzansi Love Songs | |
Craft: Excellence in interactive design |
|||||
| Craft Bronze | Hellocomputer, FCB Joburg | Absa | Recruitment | The Human Quantum Computer | |
Emerging digital tech & channel: Internet of things |
|||||
| Gold | DYDX | Smollan | Gcwalisa | Gcwalisa | |
Emerging digital tech & channel: AI |
|||||
| Gold | MakeReign | Pineapple insurance | Peer to Peer Insurance | Insurance with a snap | |
Emerging digital tech & channel: Second screen campaign |
|||||
| Silver | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
Emerging digital tech & channel: Interactive mixed media |
|||||
| Bronze | Ogilvy SA | AB InBev Africa | Carling Black Label | IsiZathu | |
Platforms: Brand, commercial & retail websites |
|||||
| Silver | MakeReign | MakeReign | Digital Design Studio | Introducing MakeReign on the global stage | |
| Bronze | Ogilvy SA | Investec | Brand | The Human Search Bar | |
Platforms: Web apps |
|||||
| Bronze | Digitas Liquorice | Unilever | Knorr | Goodness Calendar | |
Platforms: Mobile apps |
|||||
| Gold | MakeReign | Pineapple Insurance | Peer to Peer Insurance | Insurance with a snap | |
| Bronze | Ogilvy SA | AB InBev | Castle Lager | Heartbeat of the Nation | |
Platforms: Games |
|||||
| Bronze | INJOZI and FoxP2 CT | SAMPRO | Dairy | Dairy Space Race | |
| Bronze | Ogilvy SA, Mindshare & Cali4ways Games | KFC South Africa | KFC App | KFC – Boet Fighter | |
Platforms: Platform innovation |
|||||
| Silver | MakeReign | Pineapple Insurance | Peer to Peer Insurance | Insurance with a snap | |
| Bronze | INJOZI & TBWA\Hunt Lascaris | Datsun South Africa | Datsun GO | Datsun Twitter Tug of War | |
Publishing: Publisher sites |
|||||
| Bronze | Arena Holdings | TimesLIVE | TimesLIVE | TimesLIVE | |
| Bronze | Daily Maverick | Daily Maverick | Daily Maverick | Daily Maverick Publisher Site | |
| Bronze | 24.com | Netwerk24 | Netwerk24 | Netwerk24 | |
| Bronze | Primedia Broadcasting | Primedia Broadcasting | Primedia Broadcasting | CapeTalk | |
Publishing: Specialist publisher sites |
|||||
| Bronze | Primedia Broadcasting | Primedia Broadcasting | Primedia Broadcasting | Government or God? | |
Publishing: Mobile content |
|||||
| Bronze | 24.com | Netwerk24 | Netwerk24 | NetNuus | |
Publishing: Online news video |
|||||
| Gold | Primedia Broadcasting | Primedia Broadcasting | Primedia Broadcasting | Be prepared to die – Joburg’s toughest cop | |
| Silver | Daily Maverick | Daily Maverick | News Video | VBS Bank Heist | |
| Bronze | Arena Holdings | TimesLIVE | MultimediaLIVE | How a gifted young girl was kidnapped and murdered: The Siam Lee story | |
| Bronze | Primedia Broadcasting | Primedia Broadcasting | Primedia Broadcasting | Borders | |
Publishing: Live event coverage |
|||||
| Bronze | 24.com | Netwerk24 | Netwerk24 Rugby World Cup coverage | Netwerk24 Rugby World Cup coverage | |
Publishing: Podcasts & audio streaming |
|||||
| Silver | 24.com | Netwerk24 | Netwerk24 | Luisterboeke | |
| Silver | 24.com | News24 | News24 | Justice Denied | |
Special Honours: Best digital student/s |
|||||
| Black Pixel | Kyle Gounden & Lesego Molaudi | Vega | |||
Special Honours: Best digital youngster |
|||||
| Black Pixel | Nosipho Maseko | Joe Public Connect | |||
Special Honours: Best digital marketer |
|||||
| Black Pixel | Jessica van der Westhuyzen | OneDayOnly | |||
Special Honours: Best online journalist |
|||||
| Black Pixel | Thomas Holder | Primedia Broadcasting | |||
Special Honours: Best individual contribution to digital |
|||||
| Black Pixel | Musa Kalenga | House of Brave | |||
Special Honours: Best contribution to transformation in the digital industry |
|||||
| Black Pixel | Joe Public United | ||||
Special Honours: Pixel for purpose |
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| Black Pixel | Ogilvy SA | Rape Crisis | #SpeakToUs | ||
Special Honours: Digital brand of the year |
|||||
| Black Pixel | AB InBev | ||||
Special Honours: Online publisher of the year |
|||||
| Black Pixel | Primedia Broadcasting & 24.com | ||||
Special Honours: Digital agency of the year |
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| Black Pixel | TBWA\Hunt Lascaris Joburg | ||||
For more, go to thebookmarks.co.za.
Updated at 9.22am on 20 March 2020.
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