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Bookmarks 2020 winners announced

Winners: Bookmarks 2020

  •   19 Mar 2020
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by MarkLives (@marklives) The 2020 IAB Bookmarks Awards has awarded 139 winners, representing entries from across South Africa’s digital marketing and media landscape. The 2020 results comprise 15 Gold Pixels, 47 Silver Pixels and 67 Bronze awards across 71 categories.

Nosipho Maseko, from Joe Public Connect, has walked away with Best Digital Youngster; Jessica van der Westhyzen, OneDayOnly head of digital and performance, has won Best Digital Marketer; and Kyle Gounden and Lesego Molaudi from IIE-Vega have been honoured as Best Digital Students.

Best Contribution to Transformation in the Digital Industry has gone to Joe Public United. Digital education has also been emphasised  through Best Individual Contribution to Digital being awarded to Musa Kalenga, House of Brave chief future officer.

Creativity with a social conscience was a strong theme, with Ogilvy South Africa and Rape Crisis scooping the Pixel for Purpose for its #SpeaktoUs campaign and Thomas Holder, Primedia Broadcasting multimedia producer winning Best Online Journalist. Digital Brand of the Year goes to AB InBev, while online publisher of the year is shared by Primedia Broadcasting and 24.com.

TBWA\Hunt Lascaris Johannesburg has been named Digital Agency of the Year for the second year in a row. “[T]his is evidence of how we place innovation at the core of our business and we will continue to do so,” says Luca Gallarelli, TBWA\South Africa GCEO. “Awards like this serve to develop and strengthen South Africa’s critically important creative industry as we strive to broaden inclusion and position the sector for growth and job creation.”

View individual agency profiles here.

All the winners

 

Award

Company

Brand

Product

Title

Campaign: Digital strategy

Gold TBWA\Hunt Lascaris Joburg Joburg Ballet The Unbound Production In Rehersal for Unbound
Silver TBWA\Hunt Lascaris Joburg Hype Magazine, Tears Foundation Womans Month #Blame No More
Silver The Odd Number Nedbank Nedbank Brand & Advertising Nedbank Money Secrets
Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger
Bronze Joe Public Connect Jet Women’s Health The Great Stigma Clearance
Bronze Digitas Liquorice Unilever Knorr Takeaway Takeover

Campaign: Content strategy

Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger
Bronze King James Group TymeBank GoalSave Broke By
Bronze Duke, Mark1, Positive Dialogue Communications The Heart & Stroke Foundation South Africa Anti-vaping Fighting fake news with fake(ish) news

Campaign: Digital integrated campaign

Silver TBWA\Hunt Lascaris Joburg Joburg Ballet The Unbound Production In Rehersal for Unbound
Silver TBWA\Hunt Lascaris Joburg Hype Magazine, Tears Foundation Womans Month #Blame No More
Silver Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation
Bronze VMLY&R South Africa Edgars Retail Don’t Tell Me What To Do
Bronze VMLY&R South Africa Hollard Hollard Brand InstaStory Books
Bronze Hellocomputer, FCB Joburg Absa Recruitment The Human Quantum Computer
Bronze Wunderman Thompson South Africa Mondelez PS Chocolate Bars PS Mzansi Love Songs

Campaign: Mobile campaign

Silver Digitas Liquorice Distell Scottish Leader I See A Different You
Bronze Digitas Liquorice Unilever Knorr Takeaway Takeover
BEST USE OF DATA
Gold Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation
Bronze MOBILE et al FEDHEALTH flexiFED FEDHEALTH Made For You

Campaign: Integrated mixed media campaign

Silver Joe Public Connect Chicken Licken SoulSister Party 4 When a Sister Needs Some Soul
Silver Showmax Showmax The Girl From St. Agnes The Girl From St. Agnes
Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger
Silver Ogilvy SA Mondelez Cadbury Remarkable Regifts
Silver Ogilvy SA Investec Brand The Human Search Bar
Bronze Joe Public Connect Chicken Licken Big John The Legend of Big John
Bronze VMLY&R South Africa Edgars Retail Don’t Tell Me What To Do
Bronze VMLY&R South Africa Edgars Winter Retail Break Out
Bronze Joe Public Connect Jet Women’s Health The Great Stigma Clearance
Bronze Joe Public Connect Amnesty International Amnesty International Sign the Smile

Campaign: Break through on a budget

Gold HelloFCB+ CANSA CANSA Don’t Fear the Finger
Silver Saatchi & Saatchi South Africa Nude Foods Nude Foods Nude Your Food

Campaign: Branded content

Silver TBWA\Hunt Lascaris Joburg Hype Magazine, Tears Foundation Womans Month #Blame No More
Silver Ogilvy SA, Mindshare & Cali4ways Games KFC South Africa KFC KFC – Boet Fighter
Bronze Joe Public Connect Chicken Licken SoulSister Party 4 When a Sister Needs Some Soul
Bronze VMLY&R South Africa Edgars Retail Don’t Tell Me What To Do

Channel: Paid search marketing

Bronze Conversion Science TEARS Animal Rescue Pet Adoption TEARS – Adopt Don’t Shop

Channel: Organic search marketing

Bronze Jellyfish The Mattress Warehouse Mattresses & Accessories Competitive Cut-Through

Channel: Display advertising

Silver VMLY&R South Africa Nando’s Restaurant dine-in The Nando’s Load Shedding Ad
Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger

Channel: Online video series

Bronze TBWA\Hunt Lascaris Joburg Joburg Ballet The Unbound Production In Rehearsal for Unbound
Social paid advertising
Bronze The Mediashop Maybelline Tattoo Brow Peel Off Tint Maybelline Tattoo Brow

Channel: Innovative use of media

Silver TBWA\Hunt Lascaris Joburg Joburg Ballet The Unbound Production In Rehersal for Unbound
Silver Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation
Bronze TBWA\Hunt Lascaris Joburg Datsun South Africa Go Twitter Tug of War
Bronze Ogilvy SA AB InBev Africa Carling Black Label IsiZathu

Channel: Email, direct & inbound marketing

Bronze Publicis Machine Sealand Sustainable Invite Sealand Sustainable Invite

Channel: Use of programmatic media

Bronze Mark1 Food Lover’s Market Groceries Break the Traditional Tradition!

Channel: Digital installations & activations

Silver INJOZI & Mojanation Cadbury Cadbury Limited Edition Slabs Cadbury Martians
Silver Ogilvy SA AB InBev Africa Carling Black Label #BodyCount
Bronze VMLY&R South Africa Edgars Winter Retail Break Out

Channel: Online video

Gold TBWA\Hunt Lascaris Joburg Hype Magazine, Tears Foundation Womans Month #Blame No More
Silver King James Group AB InBev Corona Street Surfers
Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger
Bronze Publicis Mercedes-Benz C 63 S Stories of Speed
Bronze TBWA\Hunt Lascaris Joburg Okavango Diamond Company The Okavango Blue Diamond The Light at The Start of Everything, Written by Iain Thomas
Bronze VMLY&R South Africa Edgars Retail Don’t Tell Me What To Do

Channel: Channel innovation

Silver VMLY&R South Africa Hollard Hollard Brand InstaStory Books
Bronze TBWA\Hunt Lascaris Joburg Datsun South Africa Go Twitter Tug of War
Bronze Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation

Channel: Campaign microsites

Bronze Joe Public Connect Amnesty International Amnesty International Sign the Smile

Channel: Bots, messaging & dark social

Silver King James Group Johnson & Johnson Stayfree menstural care In Sync with Sho Madjozi

Community: Social communities

Silver VMLY&R South Africa Nando’s Nando’s Brand Nando’s Social Community
Silver King James Group TymeBank TymeBank TymeBank Social Communities

Community: Use of user-generated content

Gold VMLY&R South Africa Hollard Hollard Brand InstaStory Books
Gold Wunderman Thompson South Africa Mondelez PS Chocolate Bars PS Mzansi Love Songs
Gold Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation

Community: Social media campaigns

Gold King James Group Johnson & Johnson Stayfree menstural care In Sync with Sho Madjozi
Silver VMLY&R South Africa Hollard Hollard Brand InstaStory Books
Bronze TBWA\Hunt Lascaris Joburg Datsun South Africa Go Twitter Tug of War
Bronze Showmax Showmax Game Of Thrones Game Of Thrones The Night’s Watch
Bronze TBWA\Hunt Lascaris Joburg MTN South Africa Made for Home 120gig #StreamingorDreaming

Community: Influencer marketing

Silver King James Group Netflix The Umbrella Academy Super influencers

Community: Social media innovation

Bronze King James Group Johnson & Johnson Stayfree menstural care In Sync with Sho Madjozi
Bronze Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation

Craft: Excellence in marketing copywriting

Craft Silver TBWA\Hunt Lascaris Joburg Okavango Diamond Company The Okavango Blue Diamond The Light at The Start of Everything, Written by Iain Thomas
Craft Silver Ogilvy SA Investec Brand The Human Search Bar
Craft Bronze Ogilvy SA Mondelez Cadbury Remarkable Regifts

Craft: Excellence in news or feature writing

Craft Silver News24 24.com News24 Gang Wars

Craft: Excellence in research

Craft Silver DYDX Smollan Gcwalisa Gcwalisa

Craft: Excellence in interface design

Craft Silver MakeReign Pineapple insurance Peer to Peer Insurance Insurance with a snap
Craft Bronze MakeReign MakeReign Digital Design Studio Introducing MakeReign on the global stage
Craft Bronze MakeReign Wolf&Whale Digital Design Consultancy Making an International splash for Wolf&Whale

Craft: Excellence in software, coding & tech innovation

Craft Gold INJOZI Datsun South Africa Datsun GO Datsun Twitter Tug of War
Craft Silver INJOZI Cadbury Cadbury Limited Edition Slabs Cadbury Martians
Craft Bronze MOBILE et al, CHEESE et al FEDHEALTH flexiFED FEDHEALTH Made For You

Craft: Excellence in strategy

Craft Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger
Craft Bronze TBWA\Hunt Lascaris Joburg Joburg Ballet The Unbound Production In Rehersal for Unbound

Craft: Excellence in UX

Craft Silver MakeReign Pineapple insurance Peer to Peer Insurance Insurance with a snap
Craft Bronze MakeReign. MakeReign Digital Design Studio Introducing MakeReign on the global stage

Craft: Excellence in online video production

Craft Gold King James Group AB InBev Corona Street Surfers
Craft Gold TBWA\Hunt Lascaris Joburg Hype Magazine, Tears Foundation Womans Month #Blame No More
Craft Bronze TBWA\Hunt Lascaris Joburg Joburg Ballet The Unbound Production In Rehersal for Unbound
Craft Bronze Iconic Red Bull Red Bull Racing Cape Town Cruise
Craft Bronze Ogilvy SA Investec Brand The Human Search Bar

Craft: Excellence in social media community management

Craft Silver King James Group Johnson & Johnson Stayfree menstural care In Sync with Sho Madjozi
Craft Bronze VMLY&R South Africa Nando’s Nando’s Brand Nando’s Social Community

Craft: Excellence in digital media

Craft Silver VMLY&R South Africa Hollard Hollard Brand InstaStory Books

Craft: Excellence in use of sound

Craft Silver Gorilla AXE Axe Deodorant Axe Level Up
Craft Silver HelloFCB+ CANSA CANSA Don’t Fear the Finger
Craft Bronze Hellocomputer, FCB Joburg Absa Recruitment The Human Quantum Computer
Craft Bronze Wunderman Thompson South Africa Mondelez PS Chocolate Bars PS Mzansi Love Songs

Craft: Excellence in interactive design

Craft Bronze Hellocomputer, FCB Joburg Absa Recruitment The Human Quantum Computer

Emerging digital tech & channel: Internet of things

Gold DYDX Smollan Gcwalisa Gcwalisa

Emerging digital tech & channel: AI

Gold MakeReign Pineapple insurance Peer to Peer Insurance Insurance with a snap

Emerging digital tech & channel: Second screen campaign

Silver Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation

Emerging digital tech & channel: Interactive mixed media

Bronze Ogilvy SA AB InBev Africa Carling Black Label IsiZathu

Platforms: Brand, commercial & retail websites

Silver MakeReign MakeReign Digital Design Studio Introducing MakeReign on the global stage
Bronze Ogilvy SA Investec Brand The Human Search Bar

Platforms: Web apps

Bronze Digitas Liquorice Unilever Knorr Goodness Calendar

Platforms: Mobile apps

Gold MakeReign Pineapple Insurance Peer to Peer Insurance Insurance with a snap
Bronze Ogilvy SA AB InBev Castle Lager Heartbeat of the Nation

Platforms: Games

Bronze INJOZI and FoxP2 CT SAMPRO Dairy Dairy Space Race
Bronze Ogilvy SA, Mindshare & Cali4ways Games KFC South Africa KFC App KFC – Boet Fighter

Platforms: Platform innovation

Silver MakeReign Pineapple Insurance Peer to Peer Insurance Insurance with a snap
Bronze INJOZI & TBWA\Hunt Lascaris Datsun South Africa Datsun GO Datsun Twitter Tug of War

Publishing: Publisher sites

Bronze Arena Holdings TimesLIVE TimesLIVE TimesLIVE
Bronze Daily Maverick Daily Maverick Daily Maverick Daily Maverick Publisher Site
Bronze 24.com Netwerk24 Netwerk24 Netwerk24
Bronze Primedia Broadcasting Primedia Broadcasting Primedia Broadcasting CapeTalk

Publishing: Specialist publisher sites

Bronze Primedia Broadcasting Primedia Broadcasting Primedia Broadcasting Government or God?

Publishing: Mobile content

Bronze 24.com Netwerk24 Netwerk24 NetNuus

Publishing: Online news video

Gold Primedia Broadcasting Primedia Broadcasting Primedia Broadcasting Be prepared to die – Joburg’s toughest cop
Silver Daily Maverick Daily Maverick News Video VBS Bank Heist
Bronze Arena Holdings TimesLIVE MultimediaLIVE How a gifted young girl was kidnapped and murdered: The Siam Lee story
Bronze Primedia Broadcasting Primedia Broadcasting Primedia Broadcasting Borders

Publishing: Live event coverage

Bronze 24.com Netwerk24 Netwerk24 Rugby World Cup coverage Netwerk24 Rugby World Cup coverage

Publishing: Podcasts & audio streaming

Silver 24.com Netwerk24 Netwerk24 Luisterboeke
Silver 24.com News24 News24 Justice Denied

Special Honours: Best digital student/s

Black Pixel Kyle Gounden & Lesego Molaudi Vega

Special Honours: Best digital youngster

Black Pixel Nosipho Maseko Joe Public Connect

Special Honours: Best digital marketer

Black Pixel Jessica van der Westhuyzen OneDayOnly

Special Honours: Best online journalist

Black Pixel Thomas Holder Primedia Broadcasting

Special Honours: Best individual contribution to digital

Black Pixel Musa Kalenga House of Brave

Special Honours: Best contribution to transformation in the digital industry

Black Pixel Joe Public United

Special Honours: Pixel for purpose

Black Pixel Ogilvy SA Rape Crisis #SpeakToUs

Special Honours: Digital brand of the year

Black Pixel AB InBev

Special Honours: Online publisher of the year

Black Pixel Primedia Broadcasting & 24.com

Special Honours: Digital agency of the year

Black Pixel TBWA\Hunt Lascaris Joburg

For more, go to thebookmarks.co.za.

Updated at 9.22am on 20 March 2020.

 

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